How To Pitch Blog Campaigns To Brands – #WorkAtHome Strategy Hour

by Susan

How To Pitch Brands

Work at Home Moms Strategy HourTo make money blogging, you need to know how to “pitch a blog campaign” to a brand or a potential advertising buyer.

Jyl from Mom It Forward joined Kelli Miller and me for this #WAHMStrategy Hour to help you work with brands to create promotional blogging campaigns.

We share our own experiences and examples as well as several other resources from bloggers in our community.

Go to the Google Event page here to read all the helpful comments and suggestions from participants.

This is the fourth video in our new Work At Home Moms Strategy Hour series.

Watch The Hangout Replay Now

In the hangout we talked in depth about “pitching to brands” which can mean replying to companies or PR reps that email us as well as reaching out to companies. Often in that communication we include what we call a media kit.

A media kit can be defined as a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.

“Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions. There are no static rules, and media kits vary greatly. However, they all share a common goal; to give prospective advertising buyers every reason and opportunity to make contact.”

These days there are so many helpful resources and examples available to bloggers, you are not alone in creating your media kit.

Resource Links

During the hangout, we refer to the following examples:

Live chat participants shared the following links:

Watch Previous Recordings

How to Find Legitimate #WorkAtHome Jobs
How to Get Organized and Productive Working at Home
How To Make Money Blogging

What Do You Want To Learn Next

Tell us what you want to learn about working at home. Leave a comment telling us what topics you’d like us to cover.



Email Author    |    Website About Susan

Susan Carraretto and her identical twin, Janice Croze, created 5 Minutes for Mom in 2006. Susan loves all social media, but her top addiction these days is Pinterest. She recently published a children's book titled "The Pest Detectives" which you can download now in digital format for free.

View all articles by

{ 5 comments… read them below or add one }

1 Janell Poulette April 25, 2013 at 11:00 am

How can I find more companies to pitch?
Janell Poulette recently posted..Send A Mother’s Day Card For $2.49 (Includes The Stamp)My Profile

Reply

2 Annie April 25, 2013 at 4:09 pm

Thank you for featuring my post, Susan!! You are the BEST!!!
Annie recently posted..Donate Frequent Flyer Miles with me! #WorldWishDayMy Profile

Reply

3 Angie May 5, 2013 at 5:30 pm

Great video! The link for Teresa’s made for you media kit doesn’t work.

The topic I’m focused on right now is video so if that is something you can put on the list great.
Angie recently posted..Sears Family & Friends Sale, One Day Only!My Profile

Reply

4 Sharon Stough May 6, 2013 at 2:31 pm

Definitely check out Lisa Cash Hanson’s “Pitch the Media Like a Pro” package. http://www.mompreneurmogul.com/services It has helped me SO much!

I also can’t wait to check out the links above. So exciting to see them in all the same place. Thank you for this post!

Reply

5 Ned July 5, 2013 at 4:11 pm

I’m a little new to all this and any help is big help! Thanks!
Ned recently posted..Teenage Mutant Ninja Turtles Games updated Mon Feb 11 2013 10:32 am ESTMy Profile

Reply

Leave a Comment

CommentLuv badge

Previous post:

Next post: