To make money blogging, you need to know how to “pitch a blog campaign” to a brand or a potential advertising buyer.
We share our own experiences and examples as well as several other resources from bloggers in our community.
Go to the Google Event page here to read all the helpful comments and suggestions from participants.
This is the fourth video in our new Work At Home Moms Strategy Hour series.
Watch The Hangout Replay Now
In the hangout we talked in depth about “pitching to brands” which can mean replying to companies or PR reps that email us as well as reaching out to companies. Often in that communication we include what we call a media kit.
A media kit can be defined as a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
“Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions. There are no static rules, and media kits vary greatly. However, they all share a common goal; to give prospective advertising buyers every reason and opportunity to make contact.”
These days there are so many helpful resources and examples available to bloggers, you are not alone in creating your media kit.
During the hangout, we refer to the following examples:
- Kelli and Crystal’s Google+ #LearnToBlog hangout discussing all of the parts needed in a media kit including a step by step screen share of how to figure out your graphic ad prices.
- Michele’s 9 Resources to Help You Write Your Media Kit
- Scribd Media Kit Templates from Mom Bloggers Club and from Tara Kuczykowski.
- MamaDweeb’s great example of a pitch letter at How to Write the Perfect Pitch Letter
Live chat participants shared the following links:
- Meghan Cooper shared this Pitch Letter Template from Liz Jostes.
- Meghan also shared her media kit and it is fabulous!
- Teresa Foskey offers a service to make a
media kit made for you.
- Jamie H shared her media kit too.
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