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To make money blogging, you need to know how to “pitch a blog campaign” to a brand or a potential advertising buyer.
Jyl from Mom It Forward joined Kelli Miller and me for this #WAHMStrategy Hour to help you work with brands to create promotional blogging campaigns.
We share our own experiences and examples as well as several other resources from bloggers in our community.
Go to the Google Event page here to read all the helpful comments and suggestions from participants.
This is the fourth video in our new Work At Home Moms Strategy Hour series.
Watch The Hangout Replay Now
In the hangout we talked in depth about “pitching to brands” which can mean replying to companies or PR reps that email us as well as reaching out to companies. Often in that communication we include what we call a media kit.
A media kit can be defined as a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
“Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions. There are no static rules, and media kits vary greatly. However, they all share a common goal; to give prospective advertising buyers every reason and opportunity to make contact.”
These days there are so many helpful resources and examples available to bloggers, you are not alone in creating your media kit.
Resource Links
During the hangout, we refer to the following examples:
- Kelli and Crystal’s Google+ #LearnToBlog hangout discussing all of the parts needed in a media kit including a step by step screen share of how to figure out your graphic ad prices.
- Michele’s 9 Resources to Help You Write Your Media Kit
- Scribd Media Kit Templates from Mom Bloggers Club and from Tara Kuczykowski.
- MamaDweeb’s great example of a pitch letter at How to Write the Perfect Pitch Letter
Live chat participants shared the following links:
- Meghan Cooper shared this Pitch Letter Template from Liz Jostes.
- Meghan also shared her media kit and it is fabulous!
- Teresa Foskey offers a service to make a
media kit made for you. - Jamie H shared her media kit too.
Watch Previous Recordings
How to Find Legitimate #WorkAtHome Jobs
How to Get Organized and Productive Working at Home
How To Make Money Blogging
What Do You Want To Learn Next
Tell us what you want to learn about working at home. Leave a comment telling us what topics you’d like us to cover.
Ned says
I’m a little new to all this and any help is big help! Thanks!
Sharon Stough says
Definitely check out Lisa Cash Hanson’s “Pitch the Media Like a Pro” package. http://www.mompreneurmogul.com/services It has helped me SO much!
I also can’t wait to check out the links above. So exciting to see them in all the same place. Thank you for this post!
Angie says
Great video! The link for Teresa’s made for you media kit doesn’t work.
The topic I’m focused on right now is video so if that is something you can put on the list great.
Annie says
Thank you for featuring my post, Susan!! You are the BEST!!!
Janell Poulette says
How can I find more companies to pitch?