Club Penguin Summit – A Fascinating Look Inside Club Penguin

by Susan

Club Penguin

Today I saw inside a fascinating virtual world that’s created and carefully monitored to allow kids a safe introduction to social media.

Yes, I’m in Kelowna, BC, Canada at the headquarters of Club Penguin, the hugely popular online community for kids. Media’s first ever look inside the inner workings of the company is happening over two days at the #ClubPenguinSummit.

Club Penguin Summit

Today we spent the day hearing from various team members, touring the offices and even testing out the job of the Guest Experiences department who monitor chat activity.

Club Penguin

Club Penguin is an awesome Canadian start-up success story that now has Disney sprinkling pixie dust all over it.

Entering the office buildings feels a little like walking into Disney World.

The Club Penguin artwork jumps off the walls and invites you into a magical world where kids’ dreams are coming true.

Club Penguin Game Room

You hear the staff’s special Disney excitement and love for their jobs as they each insist they have the best job in the world.

I’ve been snapping photos and tweeting like crazy and I’ll keep it up tomorrow… so follow me @5minutesformom and watch the conversation at #ClubPenguinSummit.

After the media summit is over, I’ll share more of the secrets to Club Penguin’s success in inspiring kids’ creativity while keeping them safe online.

* Photos in this post were taken by Disney Interactive


Written by Susan Carraretto, co-founder of 5 Minutes for Mom
Talk with me: @5minutesformom and
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Email Author    |    Website About Susan

Susan Carraretto and her identical twin, Janice Croze, created 5 Minutes for Mom in 2006. Susan loves all social media, but her top addiction these days is Pinterest. She recently published a children's book titled "The Pest Detectives" which you can download now in digital format for free.

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{ 9 comments… read them below or add one }

1 COOLLEGOGUY4 April 12, 2013 at 8:05 am


Thanks for posting pictures of Club Penguin HQ! I love Club Penguin and have always wondered what it looked like inside their base.


From A Club Penguin User, COOLLEGOGUY4.


2 Susan April 13, 2013 at 11:03 pm

You are very welcome!

It is such a fabulous office filled with engaging cartoons and inspiring fan art.


3 Grande Yoda April 12, 2013 at 12:03 pm

Wow Susan!! Love the pics and how you choose the words to demonstrate your feelings! Inside of there is like a dream coming true with no doubts! I’m so glad you are enjoying Club Penguin just like us!

From your penguin friend,
Grande Yoda =)


4 Susan April 13, 2013 at 11:04 pm

Your enthusiasm and love for Club Penguin is fantastic. Thank you for sharing so many of my tweets.


5 Shelagh April 12, 2013 at 8:28 pm

What fun! My kids love Club Penguin. Enjoy the behind the scenes look. I look forward to reading your post about the secrets to their success.


6 Susan April 13, 2013 at 11:05 pm

Thanks Shelagh,

Yes it was so much fun. I’m working on another post now.


7 Perapin April 13, 2013 at 12:37 am

You’re lucky! =)

~Perapin (:


8 Susan April 13, 2013 at 11:06 pm

Yes, I do feel very blessed. Thank you.


9 Lara April 15, 2013 at 8:21 am

Esse jogo e muito legal e os penguins são muito fofos e o peffles mais peludinho o que eu mais gosto e o branquinho ele e timida eu támbem sou mais a vedade que criou o club penguin eu dou o meu super mega bom para que fez eu ate agora eu amo mais tem uma coisa e rada a epf não ta concertada, e as coisas novas são muito caras, e o que não são assinates não tem nada para comprar,é as festas são demoradas só.

Muito obrigada pela aldiencia


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