“Advertisers are out there spending billions of dollars to actively piss off the very market they are trying to attract.”
But Holly Buchanan is helping marketers figure out how to let go off “The Soccer Mom Myth”.
Listen to what Holly has to say during our interview with her at the Mom 2.0 Summit.
So what about you?
What do you think about the stereotypes that marketers use when they think about the mom market? Are you insulted by the soccer mom myth?
Leave us a comment and tell us what you’d like marketers to know about who YOU really are!
Find out more about the The Soccer Mom Myth and check out Holly’s blog.
We’ll be publishing a second interview with Holly later this week. Be sure to subscribe to our RSS feed and our YouTube channel so that you don’t miss our second interview with Holly Buchanan.
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You can watch more of our video interviews in our 5 Minutes for Mom Video category.
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{ 5 comments… read them below or add one }
Great interview. Holly sure knows her stuff. If you market to women, her book is a MUST READ. Thanks 5 minutes for mom for this interview!
I think it’s funny that they think that women are behind the times technologically. I just went to a Google Analytics seminar and you would not believe the detailed information available to marketers via the technology we all use, including the internet, tv and more. They don’t have to guess who we are. They can use the data to learn more about their customers’ behavior than was ever possible before. And when they do, they’ll be more profitable.
When I was a SAHM my dad always wanted to know why I wasn’t at home?? Just because you are a SAHM, soccer mom, or football mom doesn’t mean that you are this sterotype. I am a SUV driving, working, trying to be green, trying to be health aware mom that wants what’s best for my daughter. There are plenty of advertisers that think they are doing the right thing, ie Motrin and the babywearing ad, but do it in the wrong way. They need to stop and think about what they are saying and oh I don’t know, um ask us about it.
If there’s one thing I’ve learned since getting involved in the blogosphere, it’s that no two women are alike. Even if you find a group of women who agree on one or two main points, you’ll still find so much incredible diversity when you get to know them further. I’m glad that some of the stereotypes are starting to get blown away. The soccer mom one in particular is limiting and often insulting.
I have a hard time believing that marketers are that off base. There have to be marketers that are moms out there. I’ve never heard this definition of a soccer mom but by the definition on the video then most likely no one is a soccer mom. My son plays soccer and I take him to and from practice and games. That really doesn’t sum me up! lol