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“Advertisers are out there spending billions of dollars to actively piss off the very market they are trying to attract.”
But Holly Buchanan is helping marketers figure out how to let go off “The Soccer Mom Myth”.
Listen to what Holly has to say during our interview with her at the Mom 2.0 Summit.
So what about you?
What do you think about the stereotypes that marketers use when they think about the mom market? Are you insulted by the soccer mom myth?
Leave us a comment and tell us what you’d like marketers to know about who YOU really are!
Find out more about the The Soccer Mom Myth and check out Holly’s blog.
We’ll be publishing a second interview with Holly later this week. Be sure to subscribe to our RSS feed and our YouTube channel so that you don’t miss our second interview with Holly Buchanan.
Feel free to embed or link to this video on YouTube.
You can watch more of our video interviews in our 5 Minutes for Mom Video category.
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