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No Baby Unhugged Helps NICU Newborns Get the Hugs They Need

January 21, 2018 by Janice

This post may contain affiliate links. Read my disclosure policy here.

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Every baby needs to be hugged and newborns desperately need the healing that comes from being held and comforted. So, Huggies® Brand is launching No Baby Unhugged volunteer programs in hospitals across Canada, where volunteers hold NICU babies when family is unable to be with them. This post is sponsored by Huggies® Brand.

No Baby Unhugged NICU newborn program with Huggies

Do you remember when you first held your newborn baby, when you cradled their tiny body next to yours and felt their heart beat for the very first time?

During those early moments together there is an almost mystical birth of a bond, a force stronger than anything you have ever felt before.

And as powerful and life changing as this experience is for us — the mothers, fathers, grandparents, siblings, caregivers of these new human beings — those early cuddles are perhaps even more powerful for the newborn babies.

Infants need to be held, they need to feel skin on their skin, they need to hear another heart beat next to theirs.

When I gave birth to my firstborn, I was exhausted and terrified. I was crying and trembling as the doctor plopped him down on my naked chest and my son instinctively craned his neck towards my breast, rooting for a food he hadn’t even tasted yet.

We got to meet our new world together, both lost and in tears, but together.

And when I was too weak to hold him and the doctor gave me some medication to stop my mind from spinning and I finally fell asleep, my baby’s father and our extended family were there to hold him and rock him. He was never alone.

I developed a reliance on ear plugs in those early days of parenting. Sick with postpartum depression and anxiety, I needed the sleep that eluded me. So, when I handed my baby over to my mom or to my husband and put in my ear plugs, that meant I was off shift. Someone else was taking my place. No one needed me. I could rest.

Every mom and newborn needs those extra arms, another beating heart.

No Baby Unhugged NICU newborn program with Huggies

But when a newborn is in the NICU, fighting through their first weeks of life alone in a plastic Isolette, sometimes there isn’t a set of arms available to hug them, to calm their cries.

For a number of reasons, family may not be able to be there with their babies in the NICU. Mothers may be too sick themselves to be with their newborns or they may have to go home and look after their other children.

No Baby Unhugged NICU newborn program with Huggies

So, Huggies® Brand has and continues to launch No Baby Unhugged volunteer programs in hospitals across Canada, where volunteers hold NICU babies when family is unable to be with them.

Share the above video, and Huggies® Brand will donate $1* to No Baby Unhugged.

So far, the new No Baby Unhugged initiative is in four hospitals in Canada: Victoria General Hospital in BC, Cape Breton Regional Hospital in NS, Southlake Regional Health Centre in ON and most recently, Nanaimo Regional General Hospital in BC.

Last week, I had the wonderful opportunity to visit Nanaimo General Hospital and see their new #NoBabyUnhugged program with Huggies® Brand in action.

No Baby Unhugged NICU newborn program with Huggies

We met staff and volunteers, toured the NICU, and met this special baby graduate from the program and her incredible grandmother who are featured in the No Baby Unhugged video on @HuggiesCanada.

No Baby Unhugged NICU newborn program with Huggies

This sweet baby was born addicted to substances and had to endure the nightmare of withdrawal when she was born four weeks early. Her grandmother came to the hospital every day and held for endless hours during her days in the NICU.

Now, this precious baby is healthy and hitting all her milestones, and still thriving with all her time in her grandma’s arms.

No Baby Unhugged NICU newborn program with Huggies

To learn how you can pledge your support for the No Baby Unhugged® initiative, visit nobabyunhugged.ca. When you sign up to pledge your support, you’ll receive a free pack of Huggies® diapers and wipes, and in return, Huggies® Brand will donate $5 to the No Baby Unhugged initiative.

Huggies® Brand is working to expand their program to spread more hugs to more babies. While this program may not be available in your area, you can contact your local hospital and let them know you would like to see a program like Huggies® No Baby Unhugged implemented.

No Baby Unhugged NICU newborn program with Huggies

You can learn more ways to help with the No Baby Unhugged initiative online at nobabyunhugged.ca and share the #NoBabyUnhugged video from @HuggiesCanada.

Huggies® Brand will provide $1* for each video shared between January 16 – January 31, 2018 to participating Canadian hospitals to develop Baby Hugger programs.

*No Baby Unhugged Disclaimer

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How Hugs Help NICU Babies Thrive

 

Written and photographed by Janice Croze, co-founder of 5 Minutes for Mom and Janice Croze Photography.
Talk with me: @5minutesformom and Facebook.com/5minutesformom
Pin with me at http://pinterest.com/5minutesformom/

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About Janice

Janice is co-founder of 5 Minutes For Mom. She's been working online since 2003 and is thankful her days are full of social media, writing and photography.

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12 Comments

  1. Allison Cooper says

    January 26, 2018 at 7:50 am

    What an amazing program – seriously go Huggies! I know that if I had a little one in the NICU that I would be overjoyed to know that there was a caring pair of arms around my baby whenever I wasn’t available.

    Reply
  2. Sarah says

    January 26, 2018 at 3:18 am

    I love that Huggies is sponsoring this! What an amazing thing they are doing for those babies. You know they love those hugs!

    Reply
  3. Claudia Krusch says

    January 25, 2018 at 10:07 pm

    So inspiring! All those babies just working on getting better! My son was on the NICU for 2 weeks!

    Reply
  4. Amy says

    January 25, 2018 at 8:50 pm

    I think this is such a wonderful idea. I would love to be a baby holder in a Nicu.

    Reply
  5. Sinisa says

    January 25, 2018 at 8:19 pm

    So inspiring and touching. All those babies just working on getting better alone. Good program

    Reply
  6. Dawn Lopez says

    January 25, 2018 at 7:31 pm

    This is such a wonderful campaign sponsored by Huggies. It makes me smile to think of all these babies getting the snuggles and attention they crave!

    Reply
  7. Melissa Chapman says

    January 25, 2018 at 12:52 pm

    Babies are beautiful gifts and when they are in need there is no way anyone could refuse to help. This is such a great initiative and it should be instituted in all hospitals.

    Reply
  8. Jo-Lynne Shane says

    January 22, 2018 at 8:20 am

    Omygoodness, what a lovely idea. Who wouldn’t love to go in and hold babies??? I wonder if there is something similar in the U.S. Your story is heart-wrenching. Thank God for family support at times like that.

    Reply
    • Susan says

      January 23, 2018 at 8:17 pm

      It is such a wonderful idea, isn’t it? So many people want to help by holding babies. I hope more hospitals start the program. And yes, I believe there are programs like this in the US.

      Reply
  9. Smellyann says

    January 21, 2018 at 11:28 pm

    What a beautiful idea. I would love to be a part of it. I wonder if there is a program similar to this in the US?

    Reply
    • Susan says

      January 23, 2018 at 8:18 pm

      Yes, you can find out more about the US programs at
      https://www.huggies.com/en-us/why-huggies/no-baby-unhugged

      Reply
  10. Jodi says

    January 21, 2018 at 2:25 pm

    I absolutely love this initiative, and it’s so great that Huggies is sponsoring it.

    Reply

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