Finding a sponsor to help cover travel and conference costs is a Mom Bloggers dream! (Well, for most… I think.)
And tons of Mom Bloggers have made it happen. We LOVE to see how many bloggers have created win/win opportunities to promote a brand and help cover their conference costs. It is exciting.
But it is hard work. And it can take some trial and error.
Many moms ask us how they can find a sponsor for their trip to a conference such as BlogHer. So we thought we’d offer some advice and then ask you all to add your own tips and tricks.
Okay… here’s what’s up…
First, we’ll suggest some strategies for seeking sponsorship. And if you have already found a sponsor, you can add your link below and share some love for your sponsor.
And… if you are STILL looking for a sponsor for BlogHer 09 (it is sold out, so you must already have a ticket), leave a link in the second Mr. Linky linking to a post on your site telling potential sponsors why you’d be a good blogger to sponsor.
Hint… WE are actually going to sponsor a couple of bloggers ourselves for a new site we’ll be launching just in time for BlogHer 09. (Our sponsorships won’t be huge dollar values because our pockets aren’t very deep… but every bit helps, right?)
How To Find A Sponsor For Your Conference Trip
Janice and I are so honored and excited to be sponsored by Toshiba for our BlogHer 09 Conference Trip to Chicago.
We’re especially excited because we’ve ensured we can share our joy with you in our Hunt For the Traveling Toshiba. In this fun game, one BlogHer attendee will TAKE HOME a Toshiba laptop. You can read more about it all here.
But when you hear of Toshiba sponsoring us for BlogHer 09 and when you hear of other bloggers partnering with fabulous brands, you might have a few reactions.
- You might be HAPPY for the sponsored bloggers.
I hope you are, but if you have not yet secured a sponsorship, you might also be…
- JEALOUS of them. We’re all human here and it’s natural to want what others have. You don’t have to beat yourself up too much about being a tad envious as long as you don’t act out in a negative way because of it. Sadly, I think jealousy is at the root of a lot of the high-school-ish mean behavior that unfortunately creeps into the blogosphere.
So if you’re feeling jealous. Stop. Recognize that what you are craving is monetary success in the blogosphere. And that is not a bad thing.
Just move on to step 3.
- Figure out HOW you can do it too. This is the tricky part and you need to make sure you don’t do anything underhanded here. There is room in the blogosphere for everyone who wants to succeed. So let’s work together.
Suggestions for Finding Sponsorship
First I must say that Janice and I are far from the most experienced bloggers in finding sponsors for conference trips. Janice and I were NOT sponsored at Blog Her 08, nor have we had much in the way of sponsorship for all the other trips we’ve taken.
I was so impressed with several bloggers at Mom 2.0 Summit 09 who found sponsors using initiative and creativity. The sponsored bloggers ranged in their experience and their blog’s traffic and readership.
So I ask that if you have any tips/tricks/strategies to help your fellow bloggers find sponsors, please share it in a comment!
Some things I think help if you’re looking for a sponsor are…
- Determine what value you can offer your sponsor.
Do you have a dedicated readership? What are your traffic levels? RSS feed subscribers? Twitter followers? Facebook friends? Do you have a newsletter?
Figure out all the ways you can help promote your sponsor online. Be creative.
- Try to think if there are ways you can promote your sponsor on-site at the conference.
Be very creative, but stay within the conference guidelines and ensure you will not be annoying other attendees. You do not want to be seen as obnoxious, in-person spam — and neither does your sponsor.
The best part of this approach is that if your blog is still on the newer side or you don’t have a large readership yet, you can still bring great exposure to your sponsor.
- Take an honest look at your site and determine what type of sponsor would be a good match.
This might seem obvious, but you’ll have more success finding a deal if you approach companies who’s target market is your audience.
- Be aware of brands that have advertised online already.
If a company has run a giveaway, there is a good chance they are open to new media promotion.
- Stay connected in a positive way.
Networking with other bloggers is rewarding on so many levels. Friendships we build online are meaningful and profound. And when we are working together to help each other, we can increase each others success.
Janice and I love making friends online. We just wish we had more time. Sadly, we don’t get out to read enough blogs and tweet as much as we want, but when we do build relationships, we always try to give more than we receive. If you share a good PR contact with a friend, they’ll likely help you in the future too. Put good out there and it will bounce back.
- Be personal when you contact a PR representative, company employee or a site owner.
Follow the same guideline you want PR folks to follow when they reach out to you.
Have you secured a sponsorship? What are your suggestions for your blogging friends? Leave us a comment.
Link Up and Spread Love For Your Sponsor
If you have a sponsor for BlogHer 09, write a post on your site telling us about your sponsor and if you have any helpful ideas for others seeking sponsorship, you can write about that in your post too. Then add the link to your post below.
Are You Looking For A BlogHer 09 Sponsor
If you have a ticket for the sold out BlogHer 09 in Chicago and you’re still looking for a sponsor, write a post on your blog telling potential sponsors why you’d be a good blogger to sponsor. Then add the link to your post below.