What Influences your Buying Decisions?

by Janice

Please note: This post is part of our series as Rayovac sponsored bloggers. But that doesn’t mean you shouldn’t read it. It is interesting, if I do say so myself. I just thought I would give you a head’s up at the start of this one, since it takes a few paragraphs before Rayovac enters the discussion.

What influences your buying decisions? Is it cold hard cash… or something else?

money

Isn’t it funny how we grow up with certain marketing messages ingrained in our psyche?

These effective advertising campaigns made significant impressions on our young minds. Sometimes the messages were huge — McDonald’s makes you happy. Sometimes they were smaller — Coppertone will give you the perfect tan.

One marketing message that stuck with me into adulthood was that Duracell batteries lasted longer than other batteries. My parents reinforced this message by usually buying Duracell and so, when I started purchased batteries as an adult, even the Energizer bunny couldn’t keep me from reaching for Duracell.

However, the good ole dollar eventually won out. If Energizer was on sale, Energizer it was. I mean, marketing can only do so much.

And then I started purchasing Rayovac batteries and flashlights because they were always a better price. And they seemed to last just as long. I mean, who can really tell, right?

So, when we started working with Rayovac, I was happy to support a brand I regularly purchased for my family. But, what I didn’t expect to learn was that Rayovac batteries actually last as long as Duracell and Energizer.

rayovac-lasts-as-long-as-energizer


Huh? Really? Okay — so why was I spending more when I didn’t have to!?!

Now, as I regularly reach for Rayovac, I chuckle about how marketing plays such a big role in our buying decisions, even marketing messages we heard as kids.

As an adult, trying to make the wisest financial decisions for my family, getting the best product at the best price is one of the most important components of my buying decisions. If I can get a high quality product at a better price, I am generally sold.

What about you?

What effects your buying decisions? Is it brand loyalty, price, sales, coupons, company ethics? Or a combination of it all?

Please Note: We are Rayovac Sponsored Bloggers. But as I said, I have been purchasing Rayovac for years. And as usual, everything I write is 100% my own opinion! BTW, you can find coupons and more at Rayovac’s Facebook Page. Cause saving more cash is definitely nice!

Written by Janice, co-founder of the Mom Blog, 5 Minutes for Mom
We love to chat with you! Tweet with us @5minutesformom and find us on Facebook/5minutesformom.



Email Author    |    Website About Janice

Janice is co-founder of 5 Minutes For Mom. She's been working online since 2003 and is thankful her days are full of social media, writing and photography. You can see more of her photos at janicecrozephotography.com.

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{ 6 comments… read them below or add one }

1 Tammi April 12, 2011 at 2:46 pm

It’s so funny you should mention this, since thought this last week myself.
I too, only buy Rayovac {unless I can coupon stack and get one sweet deal on another brand}. I have never had an issue with lasting power at all – so the choice to me is simple! Why waste the hard earned money?

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2 Sonya April 19, 2011 at 11:58 am

The simple question of do we just want this or do we really need this influences a lot of our buying decisions. There’s also some ideas we keep in mind and consider from http://bit.ly/smartersavings

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3 Sarita Edgerton April 12, 2011 at 4:05 pm

I too buy Rayovac and I am not a Rayovac sponsored blogger! They have great batteries and I always have a coupon or 2. Great batteries!

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4 Conni April 12, 2011 at 4:52 pm

I go for quality. I don’t want to buy something that is junk. If my selection choices offer basically equal quality, then I will go for the lesser in cost. But I would rather pay a little more and have something that will LAST and be worth every hard-earned penny.

And for the record…we use Rayovac too ;-)

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5 jackie April 13, 2011 at 12:10 am

I think mine is a combination. There are certain things I buy because of the brand and quality regardless of how much it is. For other stuff, I’m influenced by the price and whether or not I have coupons for the product.

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6 Memoirs of a Single Dad April 18, 2011 at 7:18 pm

Like many, price is always a concern, but I’ve found myself recently paying more attention to the target market of some products. I’m not sure that I’ll ever understand how effective marketing works, but I’m always a little ‘miffed’ when I see commercials for products made for children directed at moms. I get why marketers target moms – they make many of the buying decisions in those product areas – but not all. Dads need advertising love too.

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