Crocs Change the Tone Giveaway

by Susan

I can’t get enough toning!

Do you know what I wear around my house all day long instead of slippers?


And now I’m so excited that Crocs has launched crocs tone™ so I can sneak in some extra toning as I run around my house chasing after my little munchkins.

(They have four different styles… which do you like best? I think the flats are the cutest and will look great with skinny jeans, and I think I may also get the clog style for wearing all day long around my house.)

Their Clever App on Facebook

For some fun in spreading the news about their new crocs tone™ line, the folks at Crocs created a fun “Change the Tone” Crocs Facebook application. The app takes negative news headlines and put a positive spin on them.

I love seeing companies try out unique promotional ideas on social media sites like Facebook. Bravo Crocs!

See Them In Action

Check out this video, it shows the styles and explains how they work…

Win A Pair

Now, I bet ya’ want a chance to win a pair, right?

Okay, so check out the Crocs Facebook app and see how Crocs has changed the tone of negative news headlines to positive headlines.

To Enter To Win A Pair

  1. Roll over the headlines and see how Crocs changed the tone.
  2. Get creative and take one of those headlines, and spin it your own way.
  3. Tweet out your version of the headline and add the hashtag #changethetone
  4. Leave a comment here telling us your new headline too.

But be quick!

I think they’re taking the Facebook app down on Thursday March 10, so we’ll be announcing the winner on Friday.

Disclosure: This giveaway post is sponsored by Crocs.

Written by 5 Minutes for Mom co-founder Susan.
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Email Author    |    Website About Susan

Susan Carraretto and her identical twin, Janice Croze, created 5 Minutes for Mom in 2006. Susan loves all social media, but her top addiction these days is Pinterest. She recently published a children's book titled "The Pest Detectives" which you can download now in digital format for free.

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{ 43 comments… read them below or add one }

1 Erica Best March 7, 2011 at 3:57 am
2 Hollie Pollard March 7, 2011 at 7:06 am

I tweeted Changing my tune using Change My Tune


3 Amber March 7, 2011 at 8:14 am

Old headline: Burglar stuck in store air shaft
New headline: New security is a breath of fresh air

Tweeted by me: amberscrazylife


4 debra b March 7, 2011 at 9:01 am

I took the headline “Town cancels Winter Carnival because of too much snow”
and twisted it to
My headline “Town cancels winter, fires ground hog because of too much snow”
and tweeted it


5 Amy March 7, 2011 at 9:29 am

Old headline: smugglers with medieval catapult nabbed at border
New headline: catapults: the newer, cheaper way to fly


6 shelly March 7, 2011 at 9:44 am

My tweet:
Headline: Wild Flocks of Bloggers Mob Downtown Coffee Shop


7 tennille March 7, 2011 at 11:16 am

New headline: Wisconsin woman gets hugs for doing house work!/ciefsmommy/status/44793203320291329


8 Marianne March 7, 2011 at 5:16 pm

Well, when I clicked through your link that part of the Croc FB page was blank, even after I “like”d it. Darn it all. But here’s my take on the headline “Town Cancels Winter Carnival due to too much snow” that was mentioned in an earlier comment here… “Town Boasts Highest Snowflake Attendance Ever at Winter Carnival” :)


9 Katrina - March 8, 2011 at 12:58 am
10 StacyK March 8, 2011 at 12:58 am
11 Angela March 8, 2011 at 1:01 am

Old Headline: Most New York Students Are Not College-Ready
New Headline: Empty Nest Syndrome at historical lows in NY

Tweet here:!/ninemoremonths/status/45000634197479424

That was fun!


12 Kim C March 8, 2011 at 1:02 am

New headline : Wife demands her pay for picking up his dirty socks


13 Amanda Odair March 8, 2011 at 1:21 am
14 Kelly Ann T. March 8, 2011 at 1:54 am

Military nut infuriates neighbours by parking tank outside home
I changed the tone to say, No crime reported in this neighborhood because they have their very own one man army.
Here is the link to my tweet!/cstironkat/status/45014182390808576


15 Robyn P. March 8, 2011 at 11:54 am

old headline: 25 firefighters dispatched to save a plastic swan
changing the tone: swan song left unsung thanks to heroic firefighters!/bellabuttercup/status/45165296880848896


16 Vickie Couturier March 8, 2011 at 4:44 pm
17 Shash March 8, 2011 at 9:59 pm

“Marriage is off to a crappy start” via @Crocs #changethetone


18 Tarasview March 8, 2011 at 10:03 pm

old headline: Man discovered trapped to neck in snow

new headline : Creative dad dresses as Frosty the Snowman to the delight of children everywhere #changethetone!/tarasview/status/45318459021729792


19 Wadhapal March 9, 2011 at 1:36 am

Headline: Father names daughter ‘Facebook’
I wrote: Baby girl gets inundated with ‘Friend Requests’ ;)!/wadhapal/status/45372186453753856


20 Debby March 9, 2011 at 2:54 pm

I don’t wear anything but crocks and these are so cute. I would love to win a pair of them. They would certainly be worn everyday!


21 Kimberly March 9, 2011 at 8:45 pm

Headline: Calif. Woman Survives 35-Mile Ride on Minivan Hood
Changed Headline to: Minivan added to list of ways to save on your commute


22 Natalie J. Vandenberghe March 10, 2011 at 12:55 am

I’m not clever enough to improve on Croc’s spins, but I did tweet.!/lexiquin/status/45723717136945152
note: I really liked “Mini Van considered cool for the first time in history” :)


23 Nancy B from Many LA March 10, 2011 at 1:02 am

Philadelphia mice eat for free at local pizza parlors!


24 Toni Moore March 10, 2011 at 1:03 am

Old headline- Man jailed after filming himself driving 140mph
New headline- Man creates Awesome homemade action film!

tweet! @VectoringMomma,!/VectoringMomma/status/45725932102746114

Thanks for the opportunity, Crocs are my go-to SAHM shoes!


25 ntiveheart aka jayedee March 10, 2011 at 1:22 am


Pizza Parlor Feeds Disadvantaged Mice! via @Crocs #changethetone


26 HSUper Parents March 10, 2011 at 1:52 am

Old Headline: Compulsive Starer Facing Prison
Changing the Tone: Man is recorded in the Guinness World Records for the longest stare.!/hsuperparents/status/45738731214348288


27 nicole reynolds March 10, 2011 at 2:56 am

I would be so grateful to win a pair of Crocs! Thank you!


28 chana March 10, 2011 at 4:00 am

no need for motorcycle, fresh air and wind in your hair with a minivan @Crocs #changethetone


29 Heather H. March 10, 2011 at 6:18 am

Liked Crocs on FB as Hendy Martin and changed the tone and tweeted!/HendyMartin/status/45801692188524544
hendymartin1 AT yahoo DOT com


30 Ursula March 10, 2011 at 6:22 am

I tweeted. Here’s my new headline: Woman finds way to put husband in line .


31 Jonna March 10, 2011 at 8:41 am

Crocodile gulps phone, starts ringing. – old
Can you hear me now!?! Good. Get me out of here!!! – new


32 beth March 10, 2011 at 8:52 am

Old Title: Professional Football Stud Drops 100K in Nightclub
New Title: Alcoholic Rehab in LA receives 100K donation from an anonymous Pro Football Legend


33 Nancy March 10, 2011 at 9:23 am

Old Title: Father Names Baby ‘Facebook’
New Title: The Whole World ‘Likes’ This Baby


34 Angela March 10, 2011 at 10:04 am!/CPAMom/status/45862025699655680 : New Yorkers Gain Quality Family Time in the ER (changed from NY Patients Wait Nearly 5 hours in the ER)


35 Jennifer Peters March 10, 2011 at 10:27 am

I tweeted Changing my tune using Change My Tune :)


36 Val Brice March 10, 2011 at 11:44 am

I tweeted:!/vbeetle/status/45887084677971968 Denim company owner broke up with girlfriend and named jeans after her!


37 Annie~Savor This Moment March 10, 2011 at 12:04 pm

Here’s mine that I tweeted…

Cinderella not the only one with little mice helpers! @Crocs #changethetone


38 Debby March 10, 2011 at 12:43 pm

I would love to have a new pair of crocks. It is all that I can wear, and mine look very worn. Love you ladies!


39 Jackie March 10, 2011 at 1:45 pm

Old line: Snake Missing for a Month found on Boston Subway!
New Tone: Zoo Debuts Mobile Reptile Unit in Boston!


40 1955nurse March 10, 2011 at 6:08 pm

German police pick-up drunken owl… but it’s ok becasue he has his designated driver Mr. Fox w/him!!!


41 Faith March 10, 2011 at 7:02 pm

I tweeted

Old headline: Two students who ‘Cooked’ TV in oven as prank are jailed for two years.
New Headline: Students ‘turn up the heat’ on pranks.

I am not terribly creative but I had fun trying! :)


42 Jill March 10, 2011 at 8:55 pm!/ohmmommy/status/46025947027218432

You don’t need an iPad to play Angry Birds in Cheltenham.


43 Christine Jensen March 10, 2011 at 10:59 pm

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