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Since Ice Age: Continental Drift opened on July 13th, the theaters have been flooded with families going to watch. Have you been yet? My family and I have been super busy and have not been, but I am looking forward to going soon.
If your family is anything like mine, we usually collect tons of memorabilia from any movie we go see. Toys R Us has become the destination spot for all things Ice Age!
“This summer’s release of Ice Age: Continental Drift is going to be one of the biggest film events of the summer and Toys R Us wants to support the release with one of the biggest retail campaigns ever for the franchise,” said Jeffrey Godsick, President of Twentieth Century Fox Consumer Products. “Toys R Us is going to provide fans across the country with an interactive, one-stop destination to purchase all the latest ICE AGE product.”
This program also includes a robust online campaign. Fans can visit www.Toysrus.com/IceAge, a central online destination for everything ICE AGE, to purchase their favorite toys, as well as access the movie trailer and exclusive downloadable coloring pages.
The program is highlighted by innovative toys based on core characters – Scrat, Manny, Sid and Diego – from Just Play, LLC, such as the animated Sid and Scrat plush, whose bones “crack” when squeezed. The Just Play line also features Movie Moment Plush two-pack items, allowing fans to reenact their favorite scenes from the film. The Promotions Factory will also introduce an exclusive toy lineup with a wide range of play sets and figures, including 2-packs and 3-packs of 2-inch non-articulating figures and single blister 4-inch articulated action figures.
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