Swimsuit Confidence Week starts on Monday!

Do you have swimsuit confidence?!?

I don’t imagine many of us moms jump at the chance to don bikinis and run to the beach like we did when we were in our teens!

I think most of us groan and our stomachs turn at the thought of heading out into public in a swimsuit. Our bodies just don’t look the way they used to — and getting used to the changes is not easy!

But, fortunately Lands’ End makes such a huge variety of swimsuits that allow us moms to find swimsuits that flatter and enhance our figures, (and help diminish the parts we want diminished!)

I don’t know about you, but the teeny, tiny bikinis in most of the stores just don’t won’t work on me anymore!

A Huge Week Long Party with Lands’ End Starts Monday!

Join Lands’ End each day May 23 – 27, 2011 from 12:00 – 1:00 p.m. CDST and participate in a series of National Swimsuit Confidence Week events on Twitter. The week-long movement was created to celebrate women of all shapes and sizes as well as educate and inspire them to embrace their swimsuit beauty and have fun this summer. Each day Lands’ End will give away 10 Lands’ End Swimsuits, 10 Lands’ End Beach Towels and announce exclusive swimsuit promotions!

Date:   Each Day (Monday through Friday) May 23 – 27, 2011
Time:   12:00 p.m. – 1:00 p.m. CDST
Location:  #landsend
Follow:  @LandsEndPR

5 Minutes for Mom is going to be kicking off National Swimsuit Confidence Week on Monday by co-hosting the Twitter event and would love for all of our readers to join us!

To join the movement (and for your chance to win)

1. Get the Twibbon – Go to http://twb.ly/j2GmLn and display the “I have swimsuit confidence!” Twibbon on your Twitter profile photo.
2. Send a tweet to @LandsEndPR proclaiming “I have swimsuit confidence!” #landsend for a chance to be entered to win a $500 Lands’ End gift card.
3. Tweet now through May 27.

The winner will be announced at 5:00 p.m. CDST on May 27, 2011.

Written by Janice Croze, co-founder of the mom blog, 5 Minutes for Mom.com, and lover of Twitter (@5minutesformom) and Facebook (/5minutesformom). Friend/Follow/Like — whatever you choose. Just holler at me to chat back!

Disclosure: We are working on a paid campaign with Lands’ End to promote this Swimsuit Confidence program.

When was the last time you tried on a bathing suit and thought about how great you looked?

I’m not talking about an unrealistic dream of looking like a swimsuit model in Sports Illustrated. But I mean, when did you last put on a swimsuit and think that suit makes you look good?

I’m going to guess that for most moms, trying on swimsuits deals a hard punch to their self esteem. I know for me, there is one store in the mall that I definitely do NOT enjoy visiting. You know the one. It’s full of skimpy bikinis and lightweight one pieces that cost a bundle and do nothing but depress you.

Well, a couple of years ago, when I first put on a new Land’s End bathing suit, I realized I would NEVER enter a shopping mall bathing suit store again.

In my Land’s End bathing suit, I feel good about myself. I’m excited to go to the beach. I’m not scared to be seen swimming.

Last year, a few months after Sophia was born, Land’s End asked me to test one of their slenderizing bathing suits that was still in the research and development phase. I jumped at the opportunity.

When the suit arrived, I went to my room with the survey sheet to fill out. I pulled on the suit, looked in the mirror, and literally said to myself, “Wow. I look great!”

Now Ladies, I am far from being toned and in-shape. My flabby middle reveals how long it’s been since I was at the gym. Seriously. But this slenderizing swimsuit made me look better. My baby-bearing tummy looked smooth and dare I say ‘flat’.

Now, of course, I didn’t instantly have rock-solid abs or cellulite free thighs. But I looked my best — my bathing suit best that is. And I felt good.

That suit I tested was an early release version of the Women’s Regular Solid Enhancing V-neck SwimShape Tank Swimsuit that you see here in red. My sample was black, but if I were to choose now, I think I’d go with navy.

We’re talking more about the various styles of these new Slenderizing Swimsuits over at our Land’s End giveaway page.

And yes — you CAN win a swimsuit.

Three lucky winners will each win their choice of a slenderizing swimsuit from Lands’ End.

Click over and look at the 6 different styles of slenderizing swimsuits and leave a comment on our Land’s End giveaway page telling us which style you would choose.

Because, you deserve to feel great in your bathing suit.

 
Written by Susan, co-founder of 5 Minutes for Mom.