OiOi Diaper Bags: A Mix Between Fashion and Functionality (Giveaway)

It was blue. Checkered, actually. Had a thick canvas shoulder strap. And there was an enormous Snoopy on the front.

I received it as a gift at the baby shower for my first child. There was no mistaking that it was a diaper bag.

By the time my second child was born, my diaper bag was a wreck. After months of overstuffing the zip just wouldn’t close. The complete lack of pockets meant that I had to dig through diapers, wipes, spare clothes, snacks, and assorted teethers to find the lone pacifier.

The strap had been trapped in the car door one too many times and was hanging on by a thread. And let’s not even talk about the spills and stains. Not a pretty sight.

So, I needed to find a new diaper bag, but I didn’t want a “diaper bag” if you know what I mean. I was on the lookout for something practical, but stylish. I wanted a bag that would hold all the baby gear, but also fit my wallet, keys, and phone.

I needed a bag that I could use for trips to the park, but also sling over my shoulder for a dinner out with my husband. I’m a get-up-and-go person and would prefer not to constantly switch my wallet and keys from the diaper bag to a purse. Was there a diaper bag out there that would suit my needs?

OiOi diaper bags may be the answer for you. The Oioi bags are stylish, yet practical. From Messenger bags, to Carryalls, to Hobo Bags, there is a bag to suit you.

The Oioi Diaper Bag I was sent was in the Oioi Carryall line. The soft yellow leather was buttery to the touch. I literally found myself stroking the leather. The tag line — “Oioi Sophisticated Baby Bags” — is well deserved.

What I liked about the bag is the construction. I’ve purchased diaper bags and even purses that would only retain their shape if the bag was stuffed full. The Oioi Carryall I was sent “stood” up on its own.

I was curious whether the bag would sag, but as I removed each wad of tissue paper the bag retained its shape. As I moved my wallet, keys, smartphone from my old bag to the new bag, the bag flexed as each item was added. There was no sagging or bulging.

The Carryall has two handles or an optional matching shoulder strap. The bag has oodles of pockets:

  • two roomy elastic pockets on either side of the bag, perfect for water bottles, wipe container, or other oversize items.
  • zippered pocket on the front of the bag, perfect for checkbook, passport, board books, or other flat items.
  • below the wide zippered pocket are two matching side-by-side zippered pockets. Each pocket would fit a smartphone, car keys, small wallet, or a teething toy or two. There’s also a bonus zippered pocket sewn in that would hold a pacifier or three.

The Carryall bag features two zippered compartments that are color coordinated with the bag’s fabric. The inside of the bag is nylon lined for easy cleanup of spills. When I opened the first section, I saw a roomy area with one zippered pocket and several mesh pockets.

What truly shocked me was the second of the two main compartments. The second section of the Oioi Carryall is divided in to three sections, which contatin a draw string nylon container for a baby botle or water bottle, a comfy changing mat with a velcro self-tie, and a baby wipe case. I don’t know about you but I have never seen a diaper that is so roomy and useful.

The Oioi Carryall measures 16″ wide, 11″ high, and 7″ deep. The Oioi Carryall is $140, but for that amount you are getting a bag that has far more storage space than your average diaper bag, and it is more stylish to boot! The bag is distributed through Brand Down Under, a distributor of Australia’s leading baby and maternity brands.

Enter to win!

OiOi Diaper Bags want to give away one Oioi diaperbag — a lizard carry all — including bottle holder and change mat value (a $160 value). Just use the Rafflecopter form below to enter this giveaway. New to Rafflecopter? Watch this 45-second video on how to enter!

a Rafflecopter giveaway
I received an Oioi diaper bag to facilitate my review. I was compensated to write this post. The views expressed in this post are my own. I follow the tenets of Blog With Integrity.


  1. Ashley S says

    I have a 3 year old and 1 year old.. and a bag with ZERO pockets.. and I always have to search for what I need!

  2. Eva says

    The diaper bag I’m using now has pockets on the outside that don’t close and no pockets inside, so it is a scavenger hunt to find anything!

  3. Mary Beth Elderton says

    A decent diaper bag (I’m with you–not a “diaper” bag!) is absolutely essential. Not only do new moms need to carry everything they always carry, but need to juggle that with baby stuff…and a baby. This bag looks like it has great dividers and pockets so that things stay where they can be easily found.

  4. Ashley H says

    Great gift for a friend who us having her first baby I’m guessing she is going to want to carry everything with her!

  5. PinkyPlatz says

    It will help me because it will fit everything I want/need to take with me wherever I go. Thanks for the giveaway!

  6. Chelsea says

    I have a 5 year old and twin 3 year olds… needless to say we carry around a bunch of stuff! (most of it unnecessary) This would totally help me organize simply by having more compartments :)

  7. Laura Jacobson says

    With a new baby on the way, it would really help for outings to be able to take along everything they need! I love how roomy it is!

  8. Auri Lae says

    We’re expecting a new baby in two weeks and are already overwhelmed trying to organize everything! Something like this would be awesome.

  9. Daiva says

    My diaper bag is falling apart so a new one with compartments would help to stay organized and find the items I need right away

  10. barbara n says

    So many compartments!!! Right now everything is just thrown into the same pocket and needless to say all gets lost in the very bottom! Would love to know where my keys, wipes, pacifier, toys are when I need them!

  11. Jenny says

    My current diaper bag does not have separate little compartments – so that would really help to keep me organized.

  12. brittany odonnell says

    its nice and roomy which would help me keep things easy to grab and find which will come in handy with 3 young kids

  13. Heather S says

    I have for boys, ages newborn to 7 years old. This would help me stay organized with each kids’ snack and toys! It looks big enough for everything!

  14. says

    Well, I don’t know if it would help me be more organized but it would help me be better organized because I can’t find anything in my current diaper bag.

  15. Natalie S says

    I have a 2.5 week old, a toddler that just turned 2 and a preschooler that just turned 4 – let’s just say I pack a lot of things when we head out! This bag would be perfect for everything!

  16. Vickie Couturier says

    this would help my daughter in law get orgainized,she needs a pocket for everything,an with her first baby on the way,she doesnt have a clue how fast these pockets will fill up

  17. Mary W says

    This would be great for traveling anywhere. It has pockets for things we don’t even know we need – yet! Great design and functionality!

  18. Cheryl Rahkonen says

    This would be great to help me organize my purse. I would use it to keep my medications organized, baby items ready and handy and still be able to find my wallet and keys. I wouldn’t have to carry several bags with me everywhere.

  19. Stephanie Phelps says

    This would be great for me because it has so many compartment for even my wallet and checkbook I would not even have to carry a purse making it one less thing I have to carry and keep up with

  20. Sara Jennings says

    I recently found out I was pregnant and have been looking for a diaper bag! This one looks like it would be great to put all the newborn things in!!

  21. Katie says

    It will help me be able to fit everything I need in one place ant not have scramble finding things before we head out the door.

  22. says

    I have 3 kiddos, a 5 year old, 3 year old who is potty training, so we need room in the diaper bag for a change of clothes, some grocery bags, and extra wipes, and a 3 month old! This bag would really help me stay organized for sure!

  23. says

    This bag would definately help my daughter-in-law with keeping all her necessities handy and organized when traveling back & forth on visits with the family (she stays on the Army base with my eldest son).

  24. Melissa Belle says

    This bag would help me get organized for my baby due this November!!
    sweetmelbelle31 at yahoo dot com

  25. brad howard says

    i love the slots and compartments. I will be able to keep things orderly instead of in one big pocket that takes me forever to find anything. how frustrating! i hope to win

  26. Lacey J says

    With a five year old and a 10 month old, we carry a ton of stuff around. This bag would help us stay organized with all the compartments and space it has to offer.

  27. Mona says

    This is nicer than my purse, ( that my daughters make fun of). Who hand me their diaper bags, when I often have my grand children. It would be nice to only carry ONE! Bag.

  28. Norleans Louisiana says

    It has so much structure and doesn’t sag like the one I have. It’s easier to stay and keep it organized without everything falling into another. Thanks for the post and chance to win!

  29. Andrea Liss says

    this bag would help me stay organized with packing all the stuff needed for when i go out with my kids. usually i’m digging and digging trying to find anything all the time, so this bag may be my relief!

  30. Tonya Fullenkamp says

    I will take ANYthing if it means it’s going to help me get more organized. So this would help a lot.

  31. Rochel S says

    Love the pockets! The bag i have now is one big pocket so i have to fish around every time I need to find something!

  32. Dominique says

    I have a one year old and I’m 6 months pregnant with my next! This would help keep things separated and organized!

  33. Jessica O says

    I have to bring a few changes of clothes, snacks and cloth diapers to daycare and this bag would be perfect for it all!

  34. Kimberly says

    I would love this bag — I could carry bottles, diapers, and wipes – in addition to everything else I need throughout the day! Thanks for the chance!

  35. Aimee says

    We are expecting and this bag would help me make sure I have everything I need and be able to find it. My last two kids the diaper bag was a MESS and I could never find anything.

  36. Amber L. says

    I would love having the different compartments to organize all the stuff I have to bring for my 2 kids. I use a big tote bag now so this bag would be a huge help.

  37. Fiona N says

    Definitely this awesome bag would help my sister who just got the 2nd child more organized when she go out or travel!
    Thanks for the great giveaway!

  38. Rachel says

    Hi. You said the diaper bag “you were sent”. Did they send you one so that you would write a review? How did that work? There aren’t that many reviews on the Carry All at all, and I would be interested in doing a review too, but I’m a little hesitant to butt one because it’s kind of pricey and I don’t want to spend the money until I know what more people are saying about it.

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