• Skip to primary navigation
  • Skip to header navigation
  • Skip to footer navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
Display Search Bar
  • About
  • Contact
  • Subscribe
Follow 5 Minutes For Mom on Facebook Follow 5 Minutes For Mom on Twitter Follow 5 Minutes For Mom on Pinterest Follow 5 Minutes For Mom on Instagram Follow 5 Minutes For Mom on YouTube Follow 5 Minutes For Mom via RSS

5 Minutes for Mom

Main navigation

  • Home
  • Recipes
    • Course
      • Breakfast and Brunch
      • Snack
      • Lunch
      • Appetizer
      • Dinner
      • Dessert
    • Ingredient
      • Apple
      • Beef
      • Blueberry
      • Chicken
      • Chocolate
      • Cranberry
      • Peach
      • Pumpkin
      • Squash
      • Strawberry
      • Tomato
      • Vegetables
      • Zucchini
    • Method
      • Air Fryer
      • Baking
      • Grilling
      • Instant Pot
      • No Bake
      • One Dish
      • Slow Cooker
    • Type
      • Breads and Rolls
      • Cakes and Muffins
      • Condiments
      • Cookies and Bars
      • Drinks
      • Food for Kids
      • Gluten-Free
      • Main Dish
      • Pies and Crisps
      • Salads
      • Sandwiches and Wraps
      • Side Dishes
      • Smoothies
      • Soup
  • Crafts & DIY
    • Crafts
    • DIY
    • Kids Crafts
    • Printables
    • Scrapbooking
    • Sewing
  • Family Life
    • Giveaways
    • Lifestyle
    • Marriage
    • Motherhood
    • Parenting
    • Pet Care
    • Special Needs
    • Time Management
    • Travel
  • Holidays
    • New Year’s
    • Valentine’s Day
    • St. Patrick’s Day
    • Easter
    • Mother’s Day
    • Fourth of July
    • Halloween
    • Thanksgiving
    • Christmas

Scott Stratten Says Don’t Call Yourself a Work-At-Home Mom or WAHM

October 14, 2010 by Susan

This post may contain affiliate links. Read my disclosure policy here.

ShareTweetPinPocketMail

Scott Stratten from UnMarketing may be a work-at-home dad, but you won’t hear him call himself one.

Scott warns that marketing yourself as a work-at-home mom may be bad for your business.

I asked him to explain…

What Do You Think?

If you’re shopping online and you see the store is owned by a work-at-home mom or dad, does that affect your decision to purchase in a positive or negative way?
What about hiring a consultant? Do you want to know if he/she works at home?

Are you a work-at-home mom or dad?
Do you reveal in your marketing that you are?
Do you feel it is a help or a hindrance to your marketing?

Looking for Scott?

If you’re going to BlogWorld, you can see Scott’s keynote speech this morning! Yes, he’s delivering a keynote speech Thursday, Oct 14 at BlogWorld.

But if you’re not in Vegas right now, you can find the closest UnBookTour stop near you.

(I was so excited that I was planning to attend BlogWorld and see Scott there, but unfortunately I had to cancel my trip. I blew my eardrum on the way to NYC for BlogHer and it still hasn’t healed! I considered driving to Las Vegas, but I just couldn’t bear to be away from my girls that long as it would have added four extra days to the trip.)

I am excited to check out Scott’s UnBookTour in Vancouver on Dec 1st.

Oh and by the way, I finally got back my copy of Scott’s book titled UnMarketing, that Janice had stolen from me.

Make sure you’re following Scott on Twitter @unmarketing and subscribe to his blog.

Thanks to Our Sponsors

kmart designThanks to Kmart Design we shot a ton of interviews with fantastic bloggers and we still have more to publish in the coming weeks, so make sure you watch our feed.

Watch more of our BlogHer10 video interviews here!

Also… here’s a little tip…
If you want to see the videos as soon as we upload them to YouTube (even before we can get them published here at 5 Minutes For Mom), subscribe to our YouTube channel.

 

Written by 5 Minutes for Mom co-founder Susan.
Tweet with us at @5MinutesForMom

ShareTweetPinPocketMail
Wordless Wednesday — Meeting Diane Lane
Champ and Me by the Maple Tree

About Susan

Susan Carraretto and her identical twin, Janice Croze, created 5 Minutes for Mom in 2006. Susan loves all social media, but her top addiction these days is Pinterest.

Reader Interactions


Leave a Comment Cancel reply

Recipe Rating




This site uses Akismet to reduce spam. Learn how your comment data is processed.

13 Comments

  1. SSmith says

    December 6, 2010 at 11:17 pm

    Staying Home and working is hard enough. We have our kids needing our attention majority of the time, leaving very little time for ourselves let alone to get some work done but we do it, as all of you know. If you can find the time please, please vote for me ladies. Thank you.
    http://apps.facebook.com/designit/item.php?id=74

    Reply
  2. Louise says

    October 20, 2010 at 11:02 pm

    Ahhh watching that brings back so many memories. I think it’s crazy that the first time I met this man was while wandering around on the streets of New York. Oh happy times!

    I want to support people that say they work at home because I know that they are doing what they can to be home with their kids. It is really hard to work at home so those that do I really admire!

    Reply
  3. barb says

    October 20, 2010 at 1:30 pm

    I don’t agree totally with him. I feel if you are working with a wahm you’re
    going to have a better more honest try as hard as they can experience.
    I’m proud to say I’m a work at home mom anytime.

    Reply
  4. Stephanie says

    October 19, 2010 at 4:34 pm

    Interesting topic! My first thought is that…I agree. People should focus on their industry and specialty rather than the fact that they are a parent. That said, I always love reading bios of the people behind companies. I am also more likely to choose to work with someone and/or to buy a product if the owner is a parent (or is “friendly” to families).

    You’ve given me something to think about…

    Reply
  5. Dee Ashley says

    October 18, 2010 at 3:43 pm

    Scott is right on the money. How you market your product and the brand are critical to the audience you are trying to reach and influence. You are a business owner first, if you want to attract women like you then fine WAHM is the way to go but I don’t think it is important to do so when the critical issue is your competence in your field or the value of your product/service.

    Reply
  6. Amber says

    October 14, 2010 at 5:05 pm

    I was prepared to disagree with Scott, but after watching the video I agree with him.

    There are people I buy from who are WAHMs, and I love that they are WAHMs. For example, I’ve purchased hand-made toys from at-home parents who pour their heart and soul into what they do. I like that I’m supporting parent-entrepreneurs, who are in the same place as I am.

    But there are certain situations where it’s less relevant, and playing up the WAHM thing isn’t as helpful. I think it’s about recognizing your own particular niche and brand, and what works best there.

    Reply
  7. Nikki Campos says

    October 14, 2010 at 3:24 pm

    Just what I needed to hear–I have been struggling on how to convey being a WAHM. It makes a little more sense on the direction I need to take my blog and website….THANKS 🙂

    Reply
  8. Tarasview says

    October 14, 2010 at 11:02 am

    I think he is so right! Great points Scott! I am a WAHM and have definitely noticed just how different people respond to that when it comes to the job I do.

    Reply
  9. Nolie says

    October 14, 2010 at 9:28 am

    I love listening to him speak. To the point and how it is. Love the part about being a parent vs. a good parent. I can see what you guys are saying though. If someone sees that you are a work at home mom they may think they won’t get 100% of your attention.

    Reply
  10. Susie's Homemade says

    October 14, 2010 at 9:02 am

    I agree completely!

    Reply

Primary Sidebar

Bringing Moms Together

We are Janice and Susan, twin bloggers and work-at-home moms. We're here to inspire, encourage & empower you.

Meet Us…

Work With Us…

Subscribe via Email

to be first to read new posts

Trending Now

“You Color My World” Free Printable Valentines

“You Color My World” Free Printable Valentines

Oven Roasted Potatoes and Peppers Recipe

Oven Roasted Potatoes and Peppers Recipe

How To Use A Moka Pot – Discover The Secret To Making Amazing Coffee At Home

How To Use A Moka Pot – Discover The Secret To Making Amazing Coffee At Home

Get Outside and Play with Spray Chalk

Get Outside and Play with Spray Chalk

browse around

  • Posts by Susan
  • Posts by Janice
  • Favorite Recipes
  • Favorite Crafts
  • Giveaways
  • All Posts

Footer

Recipes

St. Patrick’s Day Sugar Cookies with a Clever Decorating Trick

St. Patrick’s Day Sugar Cookies with a Clever Decorating Trick

Traditional Irish Soda Bread Recipe and History

Traditional Irish Soda Bread Recipe and History

Easy Valentine Sugar Cookies

Easy Valentine Sugar Cookies

Crafts/DIY

Summer Word Search Puzzles For Kids

Summer Word Search Puzzles For Kids

“You Color My World” Free Printable Valentines

“You Color My World” Free Printable Valentines

Buddy the Elf Hat Pattern – How to Make an Elf Hat out of Felt

Buddy the Elf Hat Pattern – How to Make an Elf Hat out of Felt

Giveaways

Holiday Gift Guides and Christmas Giveaway 2024

Holiday Gift Guides and Christmas Giveaway 2024

Valentine’s Day Gifts For Women

Valentine’s Day Gifts For Women

REDEEMING LOVE Set to Strike Gold on the Big Screen #RedeemingLoveMovie

REDEEMING LOVE Set to Strike Gold on the Big Screen #RedeemingLoveMovie

Follow 5 Minutes For Mom on Facebook Follow 5 Minutes For Mom on Twitter Follow 5 Minutes For Mom on Pinterest Follow 5 Minutes For Mom on Instagram Follow 5 Minutes For Mom on YouTube Follow 5 Minutes For Mom via RSS
  • About
  • Contact
  • Work with Us
  • Privacy Policy
Copyright © 2025 5 Minutes for MomTheme by Melissa Rose Design and Once Coupled