Hey Blogging Friends, last month I introduced you to a new site that I’m confident is going to turn into a great source of traffic for bloggers. Today, I’m sharing the best ways for bloggers to use Mix to get more blog traffic.
If you missed my first post about Mix, read it at… Mix – A New Way To Discover, Collect, and Share Awesome Content.
If you’re a blogger, I’m going to assume you want more traffic to your blog. Everyday it seems competition for pageviews gets tougher as people spend more and more time scrolling through Facebook and Instagram.
But we believe the best of the Internet is actually out there on blogs.
That’s why our favorite social channel isn’t even a social networking site… It is Pinterest and it is a content discovery platform. They call actually call it a visual discovery platform.
Pinterest helps people find awesome content and sends traffic to those websites and blogs that published the post or article.
So we’re excited because a new site called Mix, that recently launched from the creators of StumbleUpon, has the same goal of helping people find and share great content.
As bloggers, we are content creators.
If you’re a blogger, you invest your time creating fantastic content and you want people to discover and read your work.
So while Facebook keeps making it harder for our friends and followers to see our links, we need to find new platforms that help people discover content.
Mix can be that new platform. And bloggers are going to make it happen.
Sadly many of us dragged our feet as we were already overwhelmed with building our audiences on Facebook and Twitter. We didn’t want to have to make a new following on a new site.
Hindsight is a painful view.
If only we’d started there sooner.
But we have another chance to get started early with Mix.
I believe Mix will be a success, but bloggers will be key to seeding it with high quality content that people actually want to read.
As bloggers, we want to fill the Mix database with delicious recipes, clever DIYs, fun family activities, creative crafts, stunning outfit ideas, helpful parenting tips, and other types of top-notch content.
Right now, Mix is still in its very early days. So you won’t yet see much referral traffic from it coming to your blog.
But to help motivate you to get started and actively using Mix, they have created the Mix Curator Incentive Program to reward you with traffic via StumbleUpon ad credits.
I explained here why the Mix Curator Incentive Program is actually a Win/Win/Win.
Today I want to help you use Mix effectively as a blogger.
How Bloggers Can Get The Most From Mix
- Don’t Add All Your Content All At Once
When you first sign up with Mix, it can be tempting to add a whole bunch of your blog posts all at once to a Mix.
But you should slowly add your content to various Mixes on your profile over time.
Add a couple of your own posts, and then add a variety of other blog posts from your blogging friends and other sites. I would suggest that you want to keep a ratio of about 20% your own content to 80% other sources.
Currently you can only add a url to one Mix in your account. Other people can add that url to a Mix on their account, but you can only update your post to move it to a different Mix. In future, I believe they will add the ability for you to add a post to multiple Mixes in your account.
So unlike Pinterest, you won’t be adding the same post to multiple mixes… thus you want to spread out posts of your own content.
- Use Catchy Mix Names and Add Mix Descriptions
At first I just named my mixes simple one or two word topics… often that were suggested by the app when I created a new Mix.
But later I decided it would be better to have more catchy names for my mixes.
Also, when you quickly create a new Mix using the toolbar button as you’re adding a new url, you may not realize that you can add a description to your Mix.
I suggest you go through your Mixes and make the Mix names a little more creative – but still try to keep the main keyword in the name. For example, I changed my Appetizers Mix to be Appetizers To Impress Your Guests.
And then I added the description, “Appetizer recipes for your next dinner party or casual get-together.”
Also, you can change the cover images of your Mixes. Pick one of the most eye-catching photos that you have in the Mix and set that to be the cover.
- Use The Mix Toolbar and App
You absolutely want to use the Chrome Mix Toolbar to quickly and easily add posts to Mixes.
I actually love adding posts to Mix because it’s faster than sharing on any other social platform. It pulls in most of the information directly from the url, so you just select the Mix, and you’re done.
Whenever I press publish on a new blog post on my site, I always add the url to Mix using the Chrome toolbar button.
During the day, when I’m using other sites and I come across good content from other bloggers, I again use the toolbar on my desktop to add to Mix.
On my phone, I love using the Mix app. Each day I spend a few minutes in the morning and evening browsing through Mix and adding posts to my Mixes. I also click through from other apps like StumbleUpon, Pinterest, Twitter and Facebook to good blog posts and then use the Mix extension in my Safari app to add the post to Mix.
- Add A Variety Of Content From Different Sources
My priority is adding high quality blog posts from my community of blogging friends, but I also add posts from all types of other sites.
While I prefer to send traffic to a recipe or articles on a blog, I’ll also Mix urls from larger websites.
Variety always creates the best flavor.
- Follow Your Friends From Your Community
You’ve spent years building community on your blog and other social channels, so continue those relationships on Mix.
Tell your friends about Mix and give them your profile link.
Your link uses your profile name just as you’d expect…
Clearly, it’s important that you grab your profile name as soon as possible. Use the same handle you use on Twitter, Instagram, etc.
One trick to find your friends and followers who are already on Mix is to click on your followers and find faces your recognize. Then click on each of those profiles and click on the list of people they are following. Chances are high you will recognize some faces there.
You want to grow your Mix community organically with real people who you really want to follow. When you get email notifications from people following you, don’t feel that you must follow every single person. If you don’t recognize their name, click through to their Mix account and see if they are sharing content you like.
- Add A Recognizable Profile Photo
It’s so important to use a photo your friends and followers from other sites will recognize.
I suggest using the same profile photo on Mix that you use on Twitter, Pinterest, or Facebook.
While it’s usually best to use a photo that shows your face and that you’re a real person, the most important aspect of the Mix profile photo is that it is consistent to what you use on other channels so that your current contacts can find you easily.
- Click Through And Read Articles
Before I re-mix an article that I see on Mix, I usually click through and read it to make sure it’s a post that I want to share.
And of course, we want to support each other’s blogs, so we want to actually visit blogs, not just spend all our time in the Mix app.
- Cross Promote Posts And Mixes On Other Social Channels
A great way to use Mix is to find great articles that you can share with your audience on your other channels.
For instance, I often look on Mix to find interesting posts to click through and then share on Twitter, Pinterest, etc.
You also want to share links directly to your Mixes. That’s a great way to introduce people to Mix and to get the to follow you.
- Use Mixes To Save Articles You Want To Read Later
Mix is a perfect way to bookmark posts you want to save to refer to later.
Create a Mix for recipes or crafts you want to try.
If you’re researching for an article, use Mix to save the links you discover.
- Follow Topics and Boards As Well As People
To ensure you see the types of articles you want to read when you go on Mix, follow topics you’re interested. But also, follow individual boards that catch your attention.
And of course, the best way to use Mix is to follow people who Mix the types of posts you want to read.
We’d be honored if you’d follow us… mix.com/5minutesformom
Mix Referral Program
If you’re a blogger, the best tip I can give you is to join the Mix Referral Program.
Since Mix is in its early days, they are offering incentives to bloggers like us to help their platform grow with quality users and top-notch content.
We Want To Follow You On Mix
We definitely want to follow you on Mix. So once you sign up for an account (it’s free of course), leave us a comment with your Mix profile name.
You can follow us at mix.com/5minutesformom.
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Disclosure: Mix provided us with StumbleUpon ad credits to thank us for sharing about their platform and we are part of the Mix Referral Program.
Written by Susan Carraretto, co-founder of 5 Minutes for Mom
Talk with me: @5minutesformom and Facebook.com/5minutesformom
Pin with me at pinterest.com/5minutesformom