Meet CeCe Hendriks, Her Son and Her Online Business…

by Susan

Susan here… I’d love to introduce you to CeCe Hendriks… a fashionista, mother and business owner. We appreciate, and want to let you know, that her company has sponsored this post as a feature for her site

CeCe Hendriks on Kris SetA love for fashion and motherhood combined with a drive to create her own business, sparked the idea for CeCe Hendriks’ online business,

I chatted with CeCe to find out more about how she created her business and what the day-to-day work of running an online consignment store requires.

Before the Business

There’s always a backstory to every business. In CeCe’s case, she’s always loved fashion and when she spent a couple of years living with her Dutch husband and young son in Amsterdam and traveling Europe, she was inspired by the stylish designs that were available for children. She found that it was more common in Europe to spend extra attention (and money) dressing children in high-end designer clothes.

She loved the shopping and styled her son in top European brand names.

When the family moved back to LA, her son had a closet of high fashion clothes that were getting too small and often not even worn. Living in LA near many celebrities, she met many mothers who were often given brand name clothes for their children that often were never even worn.

While she found lots of vintage shopping and consignment for adults, there were none offering high end children’s clothes.

She’d found her niche.

spoiledfashionz kids clothes

CeCe decided to create an exclusive e-commerce consignment retailer that deals only with “Recaptured” brand name, high-end children’s (12 and under) clothing. It is the ONLY site of it’s kind that resells fashion brands like Burberry, Marc Jacobs, Scotch & Soda, Gucci, DKNY, Louis Vuitton and more.

She created the website and started by getting clothes from friends and soon began receiving product from across the country.

The site operates on a 50/50 consignment share with the seller and offers brand name clothing for under $200.

Running The Business

Starting a business and running an e-commerce website that receives, inventories and ships products is a ton of work. While CeCe handled the day-to-day tasks by herself at first, she now has two assistants to help manage the work load.

Her office and show room are in Beverly Hills.

In the Press

CeCe and her site have been featured in many magazines, on websites and on TV. Her favorite press opportunity was an interview with Sean Combs (P. Diddy) and Kris Jenner. You can see CeCe and her son, Jordon, with the two stars in the photo above.

“Face Of Spoiled” Contest

Since CeCe used to teach acting and loved to work with kids, she came up with the idea of a fashion show called the “Face Of Spoiled”.

Face Of Spoiled

The first annual show was two years ago. Each year they hold a Facebook contest first and two winners fly out and stay for free in LA for the event. Twelve contestants walk the runway with five celebrity judges. There are two talent agencies present and the winner of the event receives a $1000 scholarship, a year modelling contract and head shots.

This year the fashion show will be on July 26th.

Find out more about the “Face of Spoiled” contest…

Check Out Some of The Cute Fashions…

Spoiled Fashionz

Spoiled Fashionz

Spoiled Fashionz

Show some social love at @spoiledfashionz
Shop online at


Disclaimer: This post is sponsored.
Written by Susan Carraretto, co-founder of 5 Minutes for Mom
Talk with me: @5minutesformom and
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Email Author    |    Website About Susan

Susan Carraretto and her identical twin, Janice Croze, created 5 Minutes for Mom in 2006. Susan loves all social media, but her top addiction these days is Pinterest. She recently published a children's book titled "The Pest Detectives" which you can download now in digital format for free.

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{ 8 comments… read them below or add one }

1 anne July 19, 2014 at 10:31 am

Very interesting and creative.


2 Rebecca Parsons July 19, 2014 at 10:45 am

Such a great idea. I love the clothes on the site and have no problem purchasing used children’s clothing.


3 vickie couturier July 20, 2014 at 2:36 pm

im also love the look of the clothes for my grandchildren


4 Holly Lord July 20, 2014 at 6:09 pm

This is such a neat idea, really got me thinking!


5 Angela Saver July 20, 2014 at 9:43 pm

Wow! What a great idea! So cool to see them be successful! Thanks for sharing with us.


6 Meagan bs July 21, 2014 at 2:51 pm

this is a great concept, i use other websites like this to get clothes for my daughter. so glad she has been successful with this.


7 Tammy S July 25, 2014 at 3:44 pm

What a fantastic idea. She was really smart seeing a need and filling it. I think it’s great that she is re-purposing clothes instead of them ending up in the landfil.


8 Debby Chandler July 26, 2014 at 9:23 am

I’m loving the children’s clothes. I love to buy things for my grand kids. I couldn’t always do that when my children were little.


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