Inspiration and Lessons from Disney Social Media Moms Celebration 2014 #DisneySMMoms

The magic of Disney continually inspires and instructs. This year’s Disney Social Media Moms Celebration carried the tradition forward fabulously.

Lessons from DisneySMMoms 2014

To me Disney means quality, attention to detail and passion. It means curiosity and drive to create new, better futures… To continually improve and build the best.

I love so much about Disney, but one of my favorite aspects of this diverse company is watching how well they do business. Of course I love the characters, movies and rides, but what inspires me the most is watching how phenomenally well they run their businesses.

It’s fantastic to see how each cast member shows such incredible attention to detail and passion for creating magical experiences for their customers. (Disney calls their employees at the Parks, “cast members”.) I don’t think such customer service is equaled in any other business and yet we see it over and over throughout the Disney Parks and Hotels.

Amy from Amy Loves It shares an awesome story of how she experienced the true Disney touch when her son lost a shoe on a Disney ride.

Since I believe we all can learn so much from Disney, it’s a great opportunity to hear members of the Disney team as well as other talented speakers share their insights on stage at the Disney Social Media Moms Celebration.

Here are some of the lessons and words that inspired me the most…

Keep Telling Stories

During the conference, several speakers spoke about the importance of storytelling. Jay Ward, Creative Director, Cars Franchise, Pixar Animation Studios, shared his passion for stories and how the entire team of Disney creatives believes in the power of “stories”.

Jay Ward photo by Josh Hallett

Photo Credit: Josh Hallett

He also spoke about the success factors behind Pixar…
“Storytelling, Innovation and Quality.” And I think as bloggers we also should focus on these.

LeVar Burton, Co-Founder and Curator-in-Chief of the Award Winning Reading Rainbow App and Host of the Original PBS Series, is incredibly passionate about storytelling.

Thomas Smith, Social Media Director for Disney Parks, shared the basic success factors for storytelling through video…

  1. Subject tells Story.
  2. Great Audio, Editing.
  3. Concise Videos Work.

Stay Curious

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Walt Disney

Thomas Smith talked about how Disney keeps moving forward through curiosity.

Tom Smith - by Josh Hallett

Photo Credit: Josh Hallett

Be Yourself

Grumpy Cat is a wonderful reminder that what makes you unique can also make you wildly successful.

Grumpy Cat - by ESPN Game Day Photos

Photo Credit: ESPN Game Day Photos

Leslie Kay, the face behind the Polyvore sensation DisneyBound, turned her love for character-inspired outfits into a fabulous business.

Find and Follow Your Purpose

Donald Driver, Former NFL Player and Author, encouraged everyone to ask themselves why they’re blogging and how they can use their blogs to impact others.

Donald Driver - by Josh Hallett

Photo Credit: Josh Hallett

Embrace Change

Maxine Clark, founder of Build-A-Bear-Workshop, is an incredible business woman and shared her excitement for the future.

Maxine Clark - by Josh Hallett

Photo Credit: Josh Hallett

Let Others Inspire Your Creativity

Gary Buchanan, Social Media Manager Disney Parks, is the creative champion for PR and social media efforts and spoke about creativity.

Gary Buchanan - by ESPN Game Day Photos

Photo Credit: ESPN Game Day Photos

Find More #DisneySMMoms Posts and Link Up Your Own

I’m loving reading the posts from other conference attendees… find more and add your own here.

DisneySMMoms- Disney-Social-Media-Moms

Disclaimer: 5 Minutes for Mom was invited to the Disney Social Media Moms Celebration at Disneyland. My family and I attended the conference and were given complimentary items, special discounts and other benefits such as food and entertainment. I paid my own conference fees. All opinions, experiences and thoughts are my own.

Written by Susan Carraretto, co-founder of 5 Minutes for Mom
Talk with me: @5minutesformom and
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  1. says

    This is such a wonderful review of the conference. Brings a huge smile to my face. THank you for taking the time to write it and be so focused on everything.

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