Cottonelle and Cherry Healey Break Bathroom Taboo with “Let’s Talk About Your Bum” Campaign

Cottonelle brings on documentary filmmaker, Cherry Healey, to get Americans talking about their toilet paper habits…

This post was written by 5 Minutes for Mom co-founder, Janice Croze, and is part of a sponsored conversation about Cottonelle. All opinions are always 100% our own.


We parents can talk with everyone, from a complete stranger to our next door neighbor, about our baby’s pooping habits. We can talk about cleaning poop, being pooped on, and even dealing with projectile poops like my kids would save up for a special occasion.

BUT, for all that is polite and precious in this world, most of us do not make regular conversation about what happens when ADULTS poop. Nope. Adults do not ever poop apparently. We cease to do anything so embarrassing as using the bathroom for “number two” as soon as we hit our teen years.

So, it was with a little bit of hesitation that I agreed to chat about “bums” with Cherry Healey at Social Luxe Lounge in Chicago last month. And yet, within a couple seconds chatting with the oh-so-fun-and-friendly Cherry Healey, I was dishing my bathroom habits on camera. Cherry Healey, a British documentary filmmaker who has built her career getting people to talk about taboo topics, definitely has a knack for getting people to relax and talk about sensitive subjects. Cherry got me to talk about how I use toilet paper — and not just to clean the bums of my children. My own! Oh my word.

Janice and Cottonelle pic

Yet, it was liberating. And fun. And made us both laugh out loud. I officially poop people. Yes, I do. And I bet you do too.

AND, I can bet that when you wiped your baby’s bottom with a wet washcloth or a baby wipe you thought, “Now, that is just a whole lot more effective than toilet paper.” And my guess is, you have probably even used some of those baby wipes yourself.

cottonelle-routineNow, with Cottonelle making “cleansing cloths” that are all grown up and flushable too, we parents get to live the good life, just like our babies. No longer are wipes just for infants and toddlers. We grown ups get to have a flushable “cleansing cloth” that comes in a handy, new dispenser. Yes, with the new Cottonelle Care routine – Cottonelle Toilet Paper and Cottonelle Flushable Cleansing Cloths – adults get to be clean and fresh all day. And gosh darn it, we might even be able to talk about it too.

If you want to join in this conversation just head on over to Facebook and, even better, try the Cottonelle Care routine yourself. Cause babies aren’t the only ones who deserve a clean and fresh experience.

For more with Cherry Healey and the Cottonelle campaign, check out this video:


This post was written by 5 Minutes for Mom co-founder, Janice Croze, and is part of a sponsored conversation about Cottonelle. All opinions are always 100% our own.


  1. cheri says

    OMG. I am not sure that we do need to talk about TP. really. but, everyone seems to have a preference. I should say though, that flushable wipes are really not flushable, just ask a plumber.

  2. Tina says

    I really enjoyed reading your article. I am definitely going to buy this when I go shopping today because I too want to feel clean after using the bathroom and I love Cottonelle. Thank you for sharing.

  3. says

    When you have a cute British accent I’m betting it’s a LOT easier to get people to open up to you! Cherry is so adorable, I’ll bet she is hilarious in person too! I personally love their wipes and I’ve tried other brands of wipes and they are sub par in comparison!

  4. Anne Lehnick says

    We have been using the Cottonelle wipes for quite awhile now. I really love the new dispenser, though!

  5. kymi a says

    I just tried Cottonelle wipes and they are awesome my toilet doesn’t clog it goes down with ease. We always get cottonelle its soft, great quality for the price too.

  6. says

    These and other wet wipes have wreaked havoc on our plumbing in the past…. ya know when you have toddlers training, you sometimes need other assistance and learning the damage they cause to our septic the hard way was PRICEY.

  7. Carl L Smith Jr says

    Yep, I’ve been using wipes ever since our first child was born, i discovered them one day when i realized we had run out of TP and i have been using them ever since!

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