Cottonelle and Cherry Healey Break Bathroom Taboo with “Let’s Talk About Your Bum” Campaign

by Janice

Cottonelle brings on documentary filmmaker, Cherry Healey, to get Americans talking about their toilet paper habits…

This post was written by 5 Minutes for Mom co-founder, Janice Croze, and is part of a sponsored conversation about Cottonelle. All opinions are always 100% our own.


We parents can talk with everyone, from a complete stranger to our next door neighbor, about our baby’s pooping habits. We can talk about cleaning poop, being pooped on, and even dealing with projectile poops like my kids would save up for a special occasion.

BUT, for all that is polite and precious in this world, most of us do not make regular conversation about what happens when ADULTS poop. Nope. Adults do not ever poop apparently. We cease to do anything so embarrassing as using the bathroom for “number two” as soon as we hit our teen years.

So, it was with a little bit of hesitation that I agreed to chat about “bums” with Cherry Healey at Social Luxe Lounge in Chicago last month. And yet, within a couple seconds chatting with the oh-so-fun-and-friendly Cherry Healey, I was dishing my bathroom habits on camera. Cherry Healey, a British documentary filmmaker who has built her career getting people to talk about taboo topics, definitely has a knack for getting people to relax and talk about sensitive subjects. Cherry got me to talk about how I use toilet paper — and not just to clean the bums of my children. My own! Oh my word.

Janice and Cottonelle pic

Yet, it was liberating. And fun. And made us both laugh out loud. I officially poop people. Yes, I do. And I bet you do too.

AND, I can bet that when you wiped your baby’s bottom with a wet washcloth or a baby wipe you thought, “Now, that is just a whole lot more effective than toilet paper.” And my guess is, you have probably even used some of those baby wipes yourself.

cottonelle-routineNow, with Cottonelle making “cleansing cloths” that are all grown up and flushable too, we parents get to live the good life, just like our babies. No longer are wipes just for infants and toddlers. We grown ups get to have a flushable “cleansing cloth” that comes in a handy, new dispenser. Yes, with the new Cottonelle Care routine – Cottonelle Toilet Paper and Cottonelle Flushable Cleansing Cloths – adults get to be clean and fresh all day. And gosh darn it, we might even be able to talk about it too.

If you want to join in this conversation just head on over to Facebook and, even better, try the Cottonelle Care routine yourself. Cause babies aren’t the only ones who deserve a clean and fresh experience.

For more with Cherry Healey and the Cottonelle campaign, check out this video:


This post was written by 5 Minutes for Mom co-founder, Janice Croze, and is part of a sponsored conversation about Cottonelle. All opinions are always 100% our own.

Email Author    |    Website About Janice

Janice is co-founder of 5 Minutes For Mom. She's been working online since 2003 and is thankful her days are full of social media, writing and photography. You can see more of her photos at

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{ 33 comments… read them below or add one }

1 Lucrecer August 8, 2013 at 8:12 am

I am not just saying this because your post is about Cottonelle, but their tissue is my favorite. Love it!


2 Melinda willfond or August 8, 2013 at 11:36 am

Im disabled and could use this dispenser.


3 happymomc August 8, 2013 at 12:42 pm

This is such a great article!


4 cheri August 8, 2013 at 8:52 pm

OMG. I am not sure that we do need to talk about TP. really. but, everyone seems to have a preference. I should say though, that flushable wipes are really not flushable, just ask a plumber.


5 Barbara Platt August 9, 2013 at 1:46 am

I’m disabled and been using other wipes but they clog the plumbing.


6 michelle b. August 9, 2013 at 4:11 am

I like the idea of the wipes but I hear alot that they clog the plumbing.


7 Janet W. August 9, 2013 at 5:25 am

I will say the wipes come in handy, but I’m so afraid of clogging the toilet!


8 Jenette August 9, 2013 at 11:09 pm

I’ve been know to steal a few of my daughter’s wipe. I love them and being clean!


9 Tina August 10, 2013 at 2:20 am

I really enjoyed reading your article. I am definitely going to buy this when I go shopping today because I too want to feel clean after using the bathroom and I love Cottonelle. Thank you for sharing.


10 Lisa Brown August 10, 2013 at 8:47 am

not sure what could be said about this post, looks like soft bathroom tissue.


11 Samantha wagner August 10, 2013 at 11:29 am

Love the new dispenser and love the cottonelle brand


12 Tonia L. Clark August 10, 2013 at 6:41 pm

When you have a cute British accent I’m betting it’s a LOT easier to get people to open up to you! Cherry is so adorable, I’ll bet she is hilarious in person too! I personally love their wipes and I’ve tried other brands of wipes and they are sub par in comparison!


13 Brandy W August 13, 2013 at 7:14 am

I love their new flushable wipes


14 Shirley August 13, 2013 at 12:02 pm

I love Cottonelle too. They are worth the extra money.


15 Tammy S August 15, 2013 at 9:56 am

Great post. I love these commercials and get a kick out of the whole campaign. I love Cottonelle.


16 courtney b August 18, 2013 at 11:24 pm

wow great idea.. love cottonell their paper is the best and the commercials are cute too!


17 Evelyn August 21, 2013 at 1:26 am

Yes I love their cloths but I have never tried the paper ones


18 Krystal August 21, 2013 at 3:58 am

Interesting posts. But most flushable wipes still clog toilets. Just saying. My dad’s a plumber.


19 LaVonne August 21, 2013 at 10:53 am

We love wipes here in our home. I love that sign too: Keep Calm and Wipe On. So fun!


20 Barbara August 21, 2013 at 9:21 pm

Honestly, that’s the first ‘Keep Calm’ sign I have seen that I liked. If I can find that one to buy, I’m putting it in my bathroom.


21 jessica saunders August 21, 2013 at 10:06 pm

yep, they clog the pipes…use them and trash them, not flush them!


22 mrsshukra August 23, 2013 at 6:53 pm

We use Cottonelle flushable wipes!


23 Kelly Brown August 25, 2013 at 6:19 pm

Love their flushable wipes….


24 Anne Lehnick August 27, 2013 at 3:12 pm

We have been using the Cottonelle wipes for quite awhile now. I really love the new dispenser, though!


25 kymi a August 28, 2013 at 3:57 am

I just tried Cottonelle wipes and they are awesome my toilet doesn’t clog it goes down with ease. We always get cottonelle its soft, great quality for the price too.


26 Barbi August 28, 2013 at 4:42 am

I am so picky about my toilet paper that this is actually serious news to me.


27 Stephanie Bodine August 28, 2013 at 9:09 am

Awesome dipenser could definitiley use in my home.


28 The Gang's Momma August 28, 2013 at 1:14 pm

These and other wet wipes have wreaked havoc on our plumbing in the past…. ya know when you have toddlers training, you sometimes need other assistance and learning the damage they cause to our septic the hard way was PRICEY.


29 Joy August 28, 2013 at 2:51 pm

My grand daughter is potty training. Love the flush-able wipes.


30 Carl L Smith Jr August 29, 2013 at 11:59 pm

Yep, I’ve been using wipes ever since our first child was born, i discovered them one day when i realized we had run out of TP and i have been using them ever since!


31 Meegan Whitford August 30, 2013 at 10:28 am

I love those wipes


32 Juan Motie September 24, 2013 at 8:05 pm

Why not just let’s talk about your asshole. That’s what it is. No thanks


33 Anonymous July 15, 2014 at 12:00 pm

I find your ad campaign in extremely poor taste. As a result, I would never buy this product.


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