So many people have been touched in one way or another by breast cancer. Freschetta’s The Strength of 1™ Breast Cancer Awareness campaign, happening now through the end of October, celebrates the power everyone has to make a difference in the fight against this disease.
As part of The Strength of 1™, purchasing Freschetta® pizza throughout the month of October will help the Freschetta® brand meet its goal in donating $25,000 to Bright Pink, the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women while providing support for high-risk individuals. Look for the pink, specially-marked Freschetta® pizza packaging in the frozen pizza aisle for additional details.
Freschetta is also inviting everyone to participate in The Strength of 1™ campaign in one of three ways:
- share a story about how someone has made a difference
- take The Strength of 1™ pledge on Facebook
- help spread the word on Twitter
Share a story about how someone has made a difference
Participate by visiting Freschetta’s Facebook page. Entries should be between 250-500 words and focus on the positive impact made in the fight against breast cancer. Freschetta® team judges will select the top three stories for public voting. Freschetta® pizza Facebook fans can then vote for their favorite. The final three stories will receive donations to a cancer charity of their choice. The Freschetta® brand will donate $5,000, $1,000, and $500 based on total votes.
Take The Strength of 1™ pledge on Facebook
Sign The Strength of 1™ pledge to make a difference between September 17 and October 31, 2012, on the Freschetta® pizza Facebook page and get a coupon for $1 off a Freschetta® pizza. Consumers can pledge to take action in the fight against breast cancer in one or more ways like learning more about risk factors, or signing up for Underwire Alerts, Bright Pink’s monthly reminders for breast self-exams.
Those who pledge are encouraged to share their support with their friends, inviting them to take the pledge, and make a difference in the fight against breast cancer as well.
Help spread the word on Twitter
From October 1-8, 2012, the Freschetta® team is asking Twitter users to join @Freschetta to stand up against breast cancer by changing their profile pictures to The Strength of 1™ badge, which will help to spread the word that everyone has The Strength of 1™ power to make a difference. Participants who change their profile photo and tweet to @Freschetta at #StrengthOf1 will be entered for a chance to win $500 and a matching donation to Bright Pink.
Every ONE of us has the power to make a difference in the fight against breast cancer. How will you choose to participate in The Strength of 1™?