Comments on: Are you a “Soccer Mom”? Am I a “Soccer Mom”? Is anyone???

By: Pamela Kramer

Pamela Kramer — Tue, 21 Apr 2009 17:23:43 +0000

I have a hard time believing that marketers are that off base. There have to be marketers that are moms out there. I’ve never heard this definition of a soccer mom but by the definition on the video then most likely no one is a soccer mom. My son plays soccer and I take him to and from practice and games. That really doesn’t sum me up! lol

By: AmyL

AmyL — Tue, 21 Apr 2009 05:06:12 +0000

If there’s one thing I’ve learned since getting involved in the blogosphere, it’s that no two women are alike. Even if you find a group of women who agree on one or two main points, you’ll still find so much incredible diversity when you get to know them further. I’m glad that some of the stereotypes are starting to get blown away. The soccer mom one in particular is limiting and often insulting.

By: Kisha

Kisha — Tue, 21 Apr 2009 04:56:06 +0000

When I was a SAHM my dad always wanted to know why I wasn’t at home?? Just because you are a SAHM, soccer mom, or football mom doesn’t mean that you are this sterotype. I am a SUV driving, working, trying to be green, trying to be health aware mom that wants what’s best for my daughter. There are plenty of advertisers that think they are doing the right thing, ie Motrin and the babywearing ad, but do it in the wrong way. They need to stop and think about what they are saying and oh I don’t know, um ask us about it.

By: Orange County Summer Camps

Orange County Summer Camps — Tue, 21 Apr 2009 03:10:12 +0000

I think it’s funny that they think that women are behind the times technologically. I just went to a Google Analytics seminar and you would not believe the detailed information available to marketers via the technology we all use, including the internet, tv and more. They don’t have to guess who we are. They can use the data to learn more about their customers’ behavior than was ever possible before. And when they do, they’ll be more profitable.

By: Michelle McCullough

Michelle McCullough — Tue, 21 Apr 2009 02:11:00 +0000

Great interview. Holly sure knows her stuff. If you market to women, her book is a MUST READ. Thanks 5 minutes for mom for this interview!