Our society is obsessed with getting something for nothing — or at least a getting really good deal on that something.
But, when it comes down to it, most of us adults understand the economy of “free” — someone is paying the bill somewhere along the line.
Free is not sustainable.
We understand that concept when we pay our mortgage, buy our groceries, and pay our phone bill. We understand that when we cash our paychecks.
And yet, there are some things that people expect to get for free — yes, you read this title of this post — content!
We fast forward past the commercials on our DVRs, we change the radio station when the song ends and an ad begins, and we flip past the advertisements in our favorite magazine, generally annoyed that this “money grabbing” is interrupting our good time.
And, watch out, if those ads interrupt us online — where we expect FREE — some people can get down right angry.
“How dare my favorite personal blogger put an ADVERTISEMENT in the middle of her feed!” “How dare that mom blogger write a sponsored post!” “They shouldn’t be able to make money blogging — they should be writing for free because… well… because…”
Yeah — exactly.
If a reader expects quality content from a writer taking time away from her family to produce top quality material, why on earth does that reader expect it to be delivered to her for free???
No one likes to be interrupted for an ad on TV — that is why people are stealing illegal downloads and avoiding ads. But the TV we watch is not “free” and the magazine we paid for $4.99 actually is subsidized. Even the mom blogging conferences we attend are made affordable by ADVERTISERS.
Marketing makes the world go round. Bloggers who spend money and time creating quality blogs need to monetize their blog.
And as much as someone may rage against the evil of advertising, it IS the advertisers that ALLOW us to have “free” content.
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Written by Janice Croze, co-founder of 5 Minutes for Mom.