Comments on: Will Motrin prove gone are the days of “all press is good press”?

By: Monday Round Up | Nothing but Purple

Monday Round Up | Nothing but Purple — Tue, 24 Feb 2009 19:58:52 +0000

[...] 5M4M has posted their take on the Motrin Ad that has been running lately and has offended those moms… I support any mom who carries their babies wherever they could, however I could NOT do it. So more POWER to them. I think Mortin needs to rethink their advertising department. NOT every mom has back pains or neck problems. [...]

By: Adam Erickson

Adam Erickson — Wed, 26 Nov 2008 15:37:36 +0000

I think that this Motrin thing is a huge PR Stunt. See for yourself:
http://www.mouthny.com/blog

By: Courtney from Mommie Blogs

Courtney from Mommie Blogs — Tue, 18 Nov 2008 03:27:59 +0000

So this is the comment I just left on Steph’s blog…

“so will I still use motrin after my next c-section, yes – why? because it works. was I offended, more put off a little. do I think they knew it would create a buzz, even negative one – yes. do I think they underestimated – twitter – maybe. But companies are on to social media and I think something smells funny with this one… VP Kathy is either getting a raise or slap on the hand… I guess we will see…”

but I do know this – I do think it will shed a positive light on babywearing and sling/carrier manufacturers should be sending Christmas gifts to the executive of motrin!

Courtney

By: Adventures In Babywearing

Adventures In Babywearing — Mon, 17 Nov 2008 20:14:37 +0000

I do hope it sheds a positive light on babywearing, if anything! : )

Steph

By: Alexia

Alexia — Mon, 17 Nov 2008 14:21:58 +0000

Obviously the Motrin execs did not do very good research when they made this commercial. I won’t be buying Motrin anytime in the near future.

By: Danny Brown

Danny Brown — Mon, 17 Nov 2008 14:21:19 +0000

I think the Motrin campaign joins the Back-up Shotgun Rack campaign as the Most Ill-Informed Decisions Ever.

* http://pressreleaseprblog.com/2008/10/28/why-the-backup-shotgun-rack-company-deserve-all-the-bad-pr-they-can-get/

No amount of “all press is good press” thinking can excuse whoever gave the go-ahead for these two campaigns and completely missed the boat on common sense.

By: Sarah VM

Sarah VM — Mon, 17 Nov 2008 14:20:35 +0000

I think they got what they wanted. They wanted Moms to talk about it and that’s what we are doing. I think it was in very bad taste.

By: britt

britt — Mon, 17 Nov 2008 14:16:42 +0000

i won’t buy it again. it was an offensive add

By: Monica

Monica — Mon, 17 Nov 2008 05:43:54 +0000

The ad was really done in bad taste. It is an amazing demonstration of the power of social networking, especially Twitter.

By: Paper Bridges

Paper Bridges — Mon, 17 Nov 2008 04:55:56 +0000

These are the days of rapid fire social media responses to anything, be it stupid ads, political debates or just watching a tv show. And moms are leading the way. Communication, and getting people to rally around a cause, has never been easier.

Monica