Comments on: Will Motrin prove gone are the days of “all press is good press”?

By: Monday Round Up | Nothing but Purple

Monday Round Up | Nothing but Purple — Tue, 24 Feb 2009 19:58:52 +0000

[...] 5M4M has posted their take on the Motrin Ad that has been running lately and has offended those moms… I support any mom who carries their babies wherever they could, however I could NOT do it. So more POWER to them. I think Mortin needs to rethink their advertising department. NOT every mom has back pains or neck problems. [...]

By: Adam Erickson

Adam Erickson — Wed, 26 Nov 2008 15:37:36 +0000

I think that this Motrin thing is a huge PR Stunt. See for yourself:
http://www.mouthny.com/blog

By: Courtney from Mommie Blogs

Courtney from Mommie Blogs — Tue, 18 Nov 2008 03:27:59 +0000

So this is the comment I just left on Steph’s blog…

“so will I still use motrin after my next c-section, yes – why? because it works. was I offended, more put off a little. do I think they knew it would create a buzz, even negative one – yes. do I think they underestimated – twitter – maybe. But companies are on to social media and I think something smells funny with this one… VP Kathy is either getting a raise or slap on the hand… I guess we will see…”

but I do know this – I do think it will shed a positive light on babywearing and sling/carrier manufacturers should be sending Christmas gifts to the executive of motrin!

Courtney

By: Adventures In Babywearing

Adventures In Babywearing — Mon, 17 Nov 2008 20:14:37 +0000

I do hope it sheds a positive light on babywearing, if anything! : )

Steph

By: Alexia

Alexia — Mon, 17 Nov 2008 14:21:58 +0000

Obviously the Motrin execs did not do very good research when they made this commercial. I won’t be buying Motrin anytime in the near future.

By: Danny Brown

Danny Brown — Mon, 17 Nov 2008 14:21:19 +0000

I think the Motrin campaign joins the Back-up Shotgun Rack campaign as the Most Ill-Informed Decisions Ever.

* http://pressreleaseprblog.com/2008/10/28/why-the-backup-shotgun-rack-company-deserve-all-the-bad-pr-they-can-get/

No amount of “all press is good press” thinking can excuse whoever gave the go-ahead for these two campaigns and completely missed the boat on common sense.

By: Sarah VM

Sarah VM — Mon, 17 Nov 2008 14:20:35 +0000

I think they got what they wanted. They wanted Moms to talk about it and that’s what we are doing. I think it was in very bad taste.

By: britt

britt — Mon, 17 Nov 2008 14:16:42 +0000

i won’t buy it again. it was an offensive add

By: Monica

Monica — Mon, 17 Nov 2008 05:43:54 +0000

The ad was really done in bad taste. It is an amazing demonstration of the power of social networking, especially Twitter.

By: Paper Bridges

Paper Bridges — Mon, 17 Nov 2008 04:55:56 +0000

These are the days of rapid fire social media responses to anything, be it stupid ads, political debates or just watching a tv show. And moms are leading the way. Communication, and getting people to rally around a cause, has never been easier.

Monica

By: Renee

Renee — Mon, 17 Nov 2008 04:12:08 +0000

I just read in this blog http://crunchydomesticgoddess.com/2008/11/16/motrins-response-to-the-onslaught-of-complaints/

That they plan to get the ad off so that is good news!!!!

By: Keep It Classy, Jen

Keep It Classy, Jen — Mon, 17 Nov 2008 03:54:29 +0000

I think the days of “all press is good press” is definitely over if it involves offending mothers. Especially those of whom voice their opinions often through blogging. It was down right offensive! Babywearing is not “in fashion”…it’s soothing. I’m not an “official mom” because I use a baby carrier, but because I gave birth to my son! Obviously not researched by Motrin…and that is unfortunate!

By: Angela

Angela — Mon, 17 Nov 2008 03:41:56 +0000

Clearly produced by someone who does not GET IT. Moms will be angry and won’t buy it – simple as that. At least I hope so. And Motrin will issue an official apology. Or at least they should.

By: Jessica Gottlieb

Jessica Gottlieb — Mon, 17 Nov 2008 03:29:42 +0000

Wow, this is like getting a mention from Jay Leno!

The problems are too many to list but I’ll start.

1. Picking on new moms is never okay, give us a few years and then we’re fair game.
2. Telling us we aren’t good parents is NEVER okay, silly, overindulgent, anything but don’t make us out to be bad moms.
3. The tone was hideous and misogynistic. If it picked on both parents it could have been under the radar.
4. Motrin isn’t a product, Motrin is a brand and no one NEEDS a brand. Generic will be just fine in this horrible economy.

By: susieshomemade

susieshomemade — Mon, 17 Nov 2008 03:07:22 +0000

I know I won’t ever use it again.