5 Reasons That Companies Should Hire Mom Bloggers

by Janice

As companies’ spending has shifted in the last few years, investing more of their marketing dollars on bloggers and social media, here are five reasons that companies are making the right decision hiring mom bloggers…

working-woman-laptopIn yesterday’s post, “Working for Free??? When You Should and When You Shouldn’t!” I explained to bloggers when and why they need to be compensated for their work.

As I covered in that post, the question comes down to the definition of “free.” A blogger, just like a company, has to determine the Return On Investment of each project, “The ROI needs to be sufficient on both sides, for company/advertiser and for the blogger. Bloggers shouldn’t be losing out, nor should companies/advertisers be paying too much.”

So, today I am going to delve into some of the unique ROI for companies that comes from hiring professional mom bloggers.


Written by Janice, co-founder of the Mom Blog, 5 Minutes for Mom.
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Email Author    |    Website About Janice

Janice is co-founder of 5 Minutes For Mom. She's been working online since 2003 and is thankful her days are full of social media, writing and photography. You can see more of her photos at janicecrozephotography.com.

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{ 1 comment… read it below or add one }

1 Johhny July 29, 2011 at 5:13 pm

I totally agree. I’m reminded of a great program named ‘Climb Wyoming’ that gives single mothers job training. http://climb.seeyourimpact.org/. Women give so much to our work force. Why not? Yes, mom bloggers should be involved. They have a particular perspective that companies can benefit from.


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