This morning, I was presented with the opportunity to share with all of our wonderful readers an exciting promotion that is helping to change the lives of children around the world. And since the media has a way of consuming us with stories of suffering and tragedy, any chance I am given to share something uplifting, I will take. There is a lot of good in this world, and it should be brought into focus more often than it is.
Since it’s founding in 1982, Operation Smile has helped treat more than 115,000 children born with cleft palates, cleft lips and other facial deformities. Today, Operation smile is announcing an exciting Sony Electronics retail promotion for the month of August. Through its promotion for Sony Cyber-shot cameras featuring Smile Shutter technology, Sony will be making a $100,000 donation to the organization. These funds will be used to provide free physical examinations and reconstructive surgeries to those children in need.
Sony is also donating Cyber-shot digital cameras to the Operation Smile volunteers to equip them with the perfect tool for capturing the children’s brand new smiles. Since the Cyber-shot’s Smile Shutter technology automatically captures a smile without having to press the shutter button, only the most natural-looking smiles and expressions are frozen in time.
“It’s a precious moment when a child comes out of surgery with a new smile, so you don’t want to miss it and you want to get it right,” said Mike Fasulo, Chief Marketing Officer and Corporate Social Responsibility Officer at Sony Electronics. “Sony is in the business of preserving precious memories like these with our industry-leading digital imaging products and we are a proud supporter of Operation Smile.”
“We are so grateful to Sony Electronics for this significant financial support and commitment to our cause,” said Dr. Bill Magee, Operation Smile Chief Executive Officer and Co-founder. “With this relationship, Sony is not only helping Operation Smile provide new smiles to children born with facial deformities, but with their donation of cameras, they are also helping us capture images of these priceless moments during our medical missions.”
Sony Electronics Inc.: Headquartered in San Diego. Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. The latest news and information is available at the company’s web site