Scott Stratten Reveals Secrets of Book Deals and Book Tours

by Susan

Scott Stratten aka UnMarketing makes me laugh… But he also makes me and a whole lotta other folks stop and pay attention.

With Scott Stratten

Scott’s the king of “Un”… as in UnMarketing. He’s on a mission to change the way marketers market.

During BlogHer 10 in New York, I had a blast hanging out with Scott but I also found out how he got his book deal and how he set up his UnBookTour. And of course, we caught that info on camera… take a look…

(By the way, in the video, I mention how excited I am to be going to Vegas for BlogWorld and partying there with Scott at one of his UnBookTour stops… but now it looks like I’m not going to make it. I’m devastated, but family stuff is demanding I stay home… so Janice may end up being the lucky one to take my BlogWorld ticket and hit Vegas.)

If you’re going to BlogWorld, you can see Scott there but otherwise find the closest UnBookTour stop near you.

I am thrilled that I’ll get to check out Scott’s UnBookTour in Vancouver on Dec 1st.

I picked up a copy of Scott’s book titled UnMarketing, but Janice immediately stole it and took it with her on her trip to TypeAMom. So next week, I’ll steal it back!

If you don’t have a twin sister to steal the book from, grab your own copy of UnMarketing online or at your local bookstore… it’s everywhere… even on the Kindle!

Make sure you’re following Scott on Twitter @unmarketing and subscribe to his blog.

What About You?

Are you a fan of UnMarketing?
Do you follow Scott on Twitter?
Have you got the book yet?
Is one of the UnBookTour stops in your town?

Thanks to Our Sponsors

kmart designThanks to Kmart Design we shot a ton of fabulous and fun BlogHer footage that we will be publishing in the coming weeks, so make sure you watch our feed.

Watch more of our BlogHer10 video interviews here!

Also… here’s a little tip…
If you want to see the videos as soon as we upload them to YouTube (even before we can get them published here at 5 Minutes For Mom), subscribe to our YouTube channel.


Written by 5 Minutes for Mom co-founder Susan.
Tweet with us at @5MinutesForMom

Email Author    |    Website About Susan

Susan Carraretto and her identical twin, Janice Croze, created 5 Minutes for Mom in 2006. Susan loves all social media, but her top addiction these days is Pinterest. She recently published a children's book titled "The Pest Detectives" which you can download now in digital format for free.

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{ 4 comments… read them below or add one }

1 Kelly Falardeau September 24, 2010 at 2:31 pm

I love Scott’s new book – so awesome, haven’t finished reading it yet, but I will. This book is about “real stuff”, not the garbage that a lot of people produce. Love it!


2 Dulcita Love September 24, 2010 at 7:17 pm

I saw Janice today at the Type-A Mom Conference in Asheville, NC! Now I know where I can sneak a peek at Scott’s new UnMarketing book. Loved your video interview with @unmarketing. ~ @dulcitalove


3 Janice September 25, 2010 at 2:46 pm

Seriously – I love Scott Stratten – and his book UnMarketing does NOT disappoint! FABULOUS!


4 Miranda September 28, 2010 at 11:41 pm

Interesting! :) Great interview. I think i might need to hunt down his book but I bet if I get it my hubby will try to steal it LOL


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