Shine On Now with American Girl — and a Giveaway too!

by Janice

Fostering Goodwill with American Girl…

My two year old daughter is yet to wrap her arms around her very own American Girl doll.

But on a short stop over in NYC this past Februaury, I couldn’t help but visit the huge American Girl Place in Times Square and look forward to my Olivia immersing herself in the world of American Girl. As a girl growing up in Canada I never heard about American Girl, but since learning as an adult about the brand, I am so excited to introduce my daughter to American Girl.

So when I saw an email in my inbox about American Girl’s new charitable initiative, Shine On Now™, I stopped to read. Impressed with their program, I agreed to be a parent partner to help spread the word, (and of course to let one of you win an American Girl doll for your daughter!)

Through Shine On Now, American Girl wants to inspire girls to help others in need. By simply visiting the site, and contributing free “stars,” girls can help American Girl give up to $1 million in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

At, girls can become official American Girl Ambassadors and inspire other girls to join the Shine On Now effort. As ambassadors, girls will receive a free, downloadable tool kit filled with fun and actionable tips and ideas for fund-raising, volunteering, or donating to the four worthy charities participating in Shine On Now, or wherever they see an opportunity to make a difference.

On July 13, 2010, girls can go to and put their collective efforts to powerful use. Visitors can contribute up to 100 free stars each day to help American Girl reach its goal of collecting one million stars by the end of the program on July 31, 2010. If the target is reached, American Girl will donate its maximum gift of $1 million in clothes, books, dolls, and money to the four designated charities.

American Girl is also creating an online world for the girls called, Innerstar University™. It is part of the Shine On Now initiative and is virtual campus where girls learn to be their best through a variety of games, quizzes, and other activities designed to help boost their confidence and strength.

Access to the Innerstar University™ comes with each new 8-inch My American Girl™ doll—the company’s newly enhanced contemporary product line.

For more information, you can visit the Shine On Now Facebook Page or follow Shine On Now on Twitter.

And of course we want to give one of you the chance to win an American Girl doll for a special little girl in your life!

Enter to Win

We have one My American Girl™ doll to giveaway. To enter, leave a comment below.

Feel free to share about the special girl in your life — why you feel she deserves to win an American Girl doll of her own or how she helps others. Anything you wish to share, but please don’t leave any names or personal information.

The winner will be chosen by random.

This giveaway will close on Friday, August 6th. We will announce our winners on Saturday, August 7th. This giveaway is open to both US residents and is void where prohibited. Please see our site’s terms and conditions of use for more information.

While in order to simplify entering for you we no longer accept extra entries, please feel free to share this contest on Facebook and Twitter, and/or sign up for our newsletter, or add our feed to your reader. And you can like us on Facebook and follow us on Twitter too. if you want! :)

Please Note: American Girl provided prizing for this giveaway and sent me free a product sample as a part of my partnership in the Shine On Now™ program, although the sample did not arrive in time to personally review before publication. As usual, my opinions are always my own!

Email Author    |    Website About Janice

Janice is co-founder of 5 Minutes For Mom. She's been working online since 2003 and is thankful her days are full of social media, writing and photography. You can see more of her photos at

View all articles by

{ 110 comments… read them below or add one }

Leave a Comment

Previous post:

Next post: