Shine On Now with American Girl — and a Giveaway too!

Fostering Goodwill with American Girl…

My two year old daughter is yet to wrap her arms around her very own American Girl doll.

But on a short stop over in NYC this past Februaury, I couldn’t help but visit the huge American Girl Place in Times Square and look forward to my Olivia immersing herself in the world of American Girl. As a girl growing up in Canada I never heard about American Girl, but since learning as an adult about the brand, I am so excited to introduce my daughter to American Girl.

So when I saw an email in my inbox about American Girl’s new charitable initiative, Shine On Now™, I stopped to read. Impressed with their program, I agreed to be a parent partner to help spread the word, (and of course to let one of you win an American Girl doll for your daughter!)

Through Shine On Now, American Girl wants to inspire girls to help others in need. By simply visiting the site, and contributing free “stars,” girls can help American Girl give up to $1 million in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

At, girls can become official American Girl Ambassadors and inspire other girls to join the Shine On Now effort. As ambassadors, girls will receive a free, downloadable tool kit filled with fun and actionable tips and ideas for fund-raising, volunteering, or donating to the four worthy charities participating in Shine On Now, or wherever they see an opportunity to make a difference.

On July 13, 2010, girls can go to and put their collective efforts to powerful use. Visitors can contribute up to 100 free stars each day to help American Girl reach its goal of collecting one million stars by the end of the program on July 31, 2010. If the target is reached, American Girl will donate its maximum gift of $1 million in clothes, books, dolls, and money to the four designated charities.

American Girl is also creating an online world for the girls called, Innerstar University™. It is part of the Shine On Now initiative and is virtual campus where girls learn to be their best through a variety of games, quizzes, and other activities designed to help boost their confidence and strength.

Access to the Innerstar University™ comes with each new 8-inch My American Girl™ doll—the company’s newly enhanced contemporary product line.

For more information, you can visit the Shine On Now Facebook Page or follow Shine On Now on Twitter.

And of course we want to give one of you the chance to win an American Girl doll for a special little girl in your life!

Enter to Win

We have one My American Girl™ doll to giveaway. To enter, leave a comment below.

Feel free to share about the special girl in your life — why you feel she deserves to win an American Girl doll of her own or how she helps others. Anything you wish to share, but please don’t leave any names or personal information.

The winner will be chosen by random.

This giveaway will close on Friday, August 6th. We will announce our winners on Saturday, August 7th. This giveaway is open to both US residents and is void where prohibited. Please see our site’s terms and conditions of use for more information.

While in order to simplify entering for you we no longer accept extra entries, please feel free to share this contest on Facebook and Twitter, and/or sign up for our newsletter, or add our feed to your reader. And you can like us on Facebook and follow us on Twitter too. if you want! :)

Please Note: American Girl provided prizing for this giveaway and sent me free a product sample as a part of my partnership in the Shine On Now™ program, although the sample did not arrive in time to personally review before publication. As usual, my opinions are always my own!


  1. says

    I want to win one for my almost 2-year-old. She’s turning into a real girly girly and since I always see American Girl stores, but have never been in one, I’d like to see what the fuss is all about!

  2. Ivy says

    I would love to win one for my daughter (almost 3). My friend’s daughter has a few (including one named Ivy and one with the same name as my daughter) and just love them.

  3. says

    My oldest (5yo) loves the American Girl Doll stories. We’ve yet to make it to one of their stores, and she doesn’t have one of the dolls… but the books are her absolute favorite. I love that she is learning about American history in the process!

  4. Tiffany M says

    I have 4 daughters…I have always want to get them American Girls but they are out of our price range.,It would be awesome to win one

  5. says

    Wow what a fantastic giveaway! I have been looking at these dolls for my daughter for the last year and yet to find a way to pay for one LOL. We would love this prize! Thanks ladies for the opportunity!

  6. says

    I’d love to win this for my daughter Julianna. She would absolutely love it! I can’t find anything on their website about an 8-inch doll. The only ones that go online that I can find are 18-inches and at $95.00 they’re out of our budget. I was disappointed when AG created an online world that they didn’t do a more affordable doll to accompany it or find a way to grandfather in dolls that have been bought in the past.

    Thanks for the giveaway.

  7. Debbie F says

    My daughter just turned 5 and she would love an American Girl doll. She is a very girlie-girl and she plays with dolls all the time. Thank you for hosting this wonderful giveaway.

  8. Kathy Stevenson says

    I would like to win an American girl doll for both of my daughters. They are both so into dolls that they would love it!

  9. Darla says

    This may sound funny, but I would like to be able to give one of these dolls to my 25 yr. old daughter. She has always liked their products and we have drooled over their catalogs, but they were always too expensive. Someday, hopefully, she would be able to share it with her own daughter.

  10. says

    I nominate our 9 year old neighbor. She’s involved in swimming and gymnastics. She enjoys babysitting and is really sweet to the younger kids in the neighborhood.

  11. says

    Our daughter got her very own American Girl Doll for her 4th (Golden) Birthday-6 of of our couple friends pitched in & purchased it for her and she LOVES it. If I had the opportunity to win this American Girl Doll – I would in turn donate it to the Liz Logelin Foundation so that they could use it for a raffle to raise money to help those dealing with the unthinkable loss of a loved one.

  12. Ruth Hill says

    I don’t know a lot of girls in my community. There are some great girls at my church that are constantly involved in community service. I think my daughter will be one when she gets older. She loves to help. Thanks.

  13. CrystalGB says

    I would love to win an American Girl doll for my 5 year old neice McKayla. She has had 3 heart surgeries and has always been a trooper through it all and never is without a beautiful smile on her face. It would make her day to get an American Girl doll. She carries around an American Girl catalog and calls it her wish book.

  14. says

    My daughter is the special girl in my life..she is 10 and she can take on the boys and anyone else who gets in her way, but she still loves to be a girly girl too. The best of both worlds!

  15. wendi manning says

    I would love to win this for my almost 4 yr old! She will be 4 in September!! She is always giving and has a heart of gold. Some of the elderly people says she has an old soul for a 4 yr old. If she sees one of her friends without something she has she is always making sure they have one too. She just went through her doll clothes so her friends can have clothes for their dolls too! I know she would love to have an American Girl doll!!! :)

  16. Cindy says

    My daughter loves American Girl dolls and has been active on the shine on website donating stars to help others. She would love to win a new doll :)

  17. Sarah says

    My 5 year old gets the catalog (magazine, we call it) each month and cannot wait for her turn in getting her very own doll. She’ll soon be a big sister again, would love to give her something special during this time.

  18. says

    I would love to win one of these for my oldest daughter. She recently became a big sister and has been so helpful with the baby that I would love to give her something special.

  19. Tracy says

    We LOVE American Girl Dolls and they stories the share. I would love to have a doll to share with my youngest daughter. Thanks for your reviews and candidness. Your blog is always enjoyable to read ~

  20. Linda M says

    First, how great is this! American Girl is always on top & first in doing wonderful things for other children & now they’ve even included the animals! I love it…………..and so will my Grand Daughter. She is such a caring & thoughtful little girl & is always helping & wanting to do for others. She picks up things for my Mother & is always right with me when it’s time to feed my ducks & other wildlife we have in our yard. I know she’s worthy of this & will love it so much too! Thanks for passing on this great idea!

  21. says

    My daughter and I just returned from a NY City trip with Grandmom. And, of course, the trip included the AG store where she had her Bitty Baby Twins visit the hair salon. What a great trip – thanks to Grandmom!

  22. says

    We do not have any girls in our family but I know plenty of moms who have young girls and I would love to bless them with the gift of their very own American Girl Doll. Aweseome giveway!

  23. Jessica T says

    My daughter would love this – I just recently told her ( as I was cutting elastics out of her hair) that she needs to practice on a doll’s hair instead of her own . . . and she said, but mom, I don’t have a doll with hair! Poor thing!

  24. Edy says

    My mother made a beautiful trousseau and bride’s dress for my 1950 Toni doll when I was 5 years old. I played hours with her and learned how to care for babies of my own, both boys. Now after 40 years of waiting, I have a granddaughter and am already sewing American Girl size doll clothes for her even though she is just 2 months old. I am so looking forward to being able to play with her and provide her with an American Girl doll to love and cherish as much as I have my old doll, which I still own. Thank you for this contest opportunity.

  25. Maureen says

    I actually want to give this as one of my twins’ club friends for their daughter. They all work so hard and I know any little girl would ABSOLUTELY LOVE to get one of these dalls. Thanks, Maureen (jnomaxx at hotmail dot com)

  26. says

    My 7 yo daughter so deserves an American Doll of her own. Her older, 11 yo sister has one, and she loves to play with it (when Dorothy is feeling generous). But my 7 yo definitely deserves it. She is such a sweet happy girl. She’s one of those little girls that when she is happy, she is singing or humming to the world. (which is often) But I would love to hear even more singing, which I know she’ll do when she has that doll in her hands!

  27. Liz says

    Well, we have three daughters, ages 2, 4, and 8. They scour through the catalog prioritizing which ones they would want first, second, etc. My 8 year old is saving every penny she earns for Rebecca. I told her if she saves enough for the doll and book, mommy and daddy would buy the matching hat, broach and shawl. She is determined and is well over half way there. She still uses her money to tithe too. I couldn’t be more proud of my girls.

  28. Lesli C says

    I love American girl! We have the bitty baby, but now that my daughter is almost four, it’s time to move up! She wants to be an astronaut she tells us so she can discover new planets for people-I love this! And I think an American girl doll will help her realize you can be anything you set your heart to!

  29. Rebecca says

    I would love to win an American Girl doll for my little sister. She’s 10 and has just began to suddenly get interested in reading and loves the AG books. My sister is a cheerleader and she loves talk with the other girls about the books and their dolls. We haven’t been able to afford to get her her own yet but I know whenever she does get one, she’ll be super excited! :)

  30. Keely says

    Oh I would love to win one for my daughter! I had an American Girl doll growing up back where there were only 3 to choose from :-) What a great memory to pass on! Thanks!

  31. says

    I’d love to win one for my 7 year old Katie. She’s been in love with the dolls since she saw the movie Kit Kittridge. But like a lot of other moms I just can’t afford to spend close to $100 for a doll.

  32. says

    I would give this to my little girl. She is 6 and she has such a caring and giving heart. She volunteers on Wednesday nights to help feed dinner at the soup kitchen at our church. She is also a Girl Scout and is always helping the community with her troop!

  33. Tamra says

    I would love to get this doll for my daughter. I have three girls and I think sometimes the middle kid is, well, caught in the middle. My 2nd daughter is such a sweet girl. She is so quick to take charge and help wherever she can. I would love for her to get something special! She is always quick to offer to help clean the house or help with whatever I am doing. She also helps at school and has helped with quite a few charity drives in our community. At 6 years old, she is already doing amazing things!!

  34. Heather says

    Our daughter was diagnosed with autism shortly after her second birthday. She is now six year old and after three years of in home behavioral therapy, was able to start in a mainstream kindergarten last fall. Her social skills have so improved during this last year. She has made amazing progress with the help of her wonderful therapists, tutors and teachers.

    Our girl is in gymnastics, taking swimming lessons (with great success), and has just started playing soccer on a team. She has a tender heart and is always helping out if anyone is in distress. Pats on the back and “It’ll be okay…” Also, she is quite a help around the house. She likes to help set the table and is very good about putting play things away when she is through with them.

    When we get together with other families with kids, “C” is always the leader. She currently loves playing “Pre-school” with these kids..and, of course, she is “Miss. C”, the teacher. It is a hoot to see her read to them and then turn the book to show them the pictures. Her younger brother especially likes to play this game. Who knew that learning to read would be so much fun.

    A new American Girl doll would fit right into “C’s Pre-school!”

  35. Jeane says

    Our six year old grand-daughter loves to come over and help us in the yard. She’ll help me water, pick up the fallen lemons, fill the bird feeder. Loves being Grandma’s helper. But she really loves playing with grandpa..who she calls Tommy Trouble. It’s a game they play. What a hoot she is…keeps us young.

  36. says

    I would love to win this giveaway for my three year old daughter – She’s such a wonderful little helper to me with anything involving her little sister or the house hold chores. She would adore a “big girl” doll with hair to brush and style.

  37. Jaimie K says

    I have 4 special little girls in my life–well… almost! I’m due with baby girl #4 next month! One of these great dolls would definitely get some love around my house. :)

  38. says

    My 7 year daughter would love this. She reads American Girl books everyday. She’s a great help with her 3 younger siblings and I’d love to surprise her with a doll!

  39. Lachelle says

    I always wanted an American Girl doll but never got one – so I would love to get one for my girls to have the experience with!

  40. Janna says

    I would love to win one of these for my 10 year old. We got a magazine in the mail about this and the new interactive site and dolls and she drooled over it for days. I have been trying to figure out if we could find the finances to get her one for Christmas. She is always helping me with her 4 other siblings and does so much without being asked. She is a great example and I would love to show her my appreciation for all she does. Thanks.

  41. says

    I love the wholesomeness of these dolls. And my little 3yo girlie is such a great mom to her animals, I’d love to share one of these with her.

    janemaritz at yahoo dot com

  42. Celeste says

    My almost-4yo daughter is so good with her younger siblings (1yo sister and newborn brother)–a little Mommy! She would love a doll like this.

  43. says

    My young daughter would be thrilled to own an American Girl doll. She loves listening to me read the chapter books. She spreads love and cheer by giving everyone lots of hugs and plenty of compliments, including teachers, friends and everyone she meets. She’s a pro at passing around “warm fuzzies.”

  44. katklaw777 says

    Though we have read many of the American Girl books, we do not have a doll.
    My daughter is a kind , loving child and would relish having an American Girl of her own. Thank-you for the chance…….

  45. Beth C says

    My 7 year old granddaughter would love an American Girl Doll. Her mother is a single mother raising her on her own and this is a luxury she can’t afford. Please enter me and thanks!

  46. sarah pacilio says

    I am a single mom and my daughter has been asking me for an American Girl doll ever since the Kit Kitteredge movie came out it is just not in our budget and to win one for her and see the look on her face when she opens the box would be the greatest! Thanks for giving us this opportunity to win :)

  47. says

    My 5 yo daughter absolutely loves the AG catalog! She is soon going to be reading the books about the American girls.
    She loves to sing and does so in a nursing home each month; bringing much joy to the residents.

  48. says

    My dd3 would love one of these but, I think I would love to give this to my niece who is 10 and one of the most warm hearted little girls I’ve ever met.

  49. says

    My daughter is 3.5 years old. Last winter, we got an American Girl catalog and she oohed and aahed over all the dolls. I’d love to get her her own AG doll in a year or two!

  50. Wendy M says

    I have three little nieces, and I know that the oldest who is 6 would love to have one. She is a very quiet and somewhat shy little girl, who has a very special place in my heart.

  51. Stacy says

    I would nominate my 4 year old daughter for this because she is always helping everyone that she can whetherr at home, schooling, a the store or at church. She is alwys cleaning her room and wting to give her toys to other kids that she thinks may not have any.

  52. Cathy M says

    My 8 yr old daughter volunteers to teach and model social skills to children with autism, because her big brother has autism. She is incredibly patient and understanding, and finds ways to reach the kids through songs, games, and just sitting quietly beside them. She volunteers with autism sibling support groups and shares her feelings about having a brother with autism who cannnot communicate nor care for himself. She is an amazing open, loving and giving child who would probably choose to share or donate this doll if she won! Thank you for an opportunity to honor and recognize her contributions to making the world a better place for children with disabilities.

  53. Karen Propes says

    I always wanted to get my daughter an American Girl doll, but as a single parent, never could fit it in my budget. We received a catalog a few weeks ago and when she was here with her daughter, she said she wish she could afford one. When I saw this I wanted to stop and enter immediately. Thanks for the chance at winning.

  54. staceyk says

    I’m sure everyone who has a daughter will agree that their daughter is a special girl in their life deserving of a special doll. I am no different. I think it would be neat for my daughter especially since we don’t have a lot of girl toys yet.

  55. says

    I would love to have an American Girl Doll for my sweet Emma. She turns 4 this November and has a 2 year old brother. She has been so patient with him and is his little mommy. Hopefully this helpful attitude will continue on when she is older.

  56. Ryan says

    Would love for my little girl to have this! She is a friend to everyone and very thoughtful. She loves to help out and has a big heart when she hears of someone in need.

  57. says

    My girls just adore American Girl. They are heartbroken that they can’t play this online since they do not have the correct doll. I am heartbroken that even though I just spent over $700 at American Girl Place Chicago lst month that it is not enough for AG to give us a code to play online. :(

  58. says

    My daughter is helpful and kind to children smaller than her. She is like their protector and I’m so proud of her for this. She’s been asking for an American doll of her own and her birthday is coming up soon! Thanks for the giveaway!

  59. says

    My daughter would love an American Girl Doll. We would never be able to afford this doll, but we did receive an American Girl magazine in the mail. She pours over the magazine, as if it is a storybook, telling me about her “sisters” and their friends and showing me outfits and Girl stuff she would love to have.
    When Little Brother tore the magazine, she asked me in tears to tape her “book” back together. As much as she loves talking to her imaginary sisters and carrying for her little teddy bears, feeding them at meals, and tucking them in before bed, I know an American Girl Doll would be a cherished “friend”!

  60. Laura says

    I would love to give it to my baby girl, she has wanted one for quite some time. She is a very giving girl, we donate our old books to the library, and old toys and clothes to many different charities. She is learning at a young age :)

  61. says

    Oh, I bet Chloe would love to have a special doll like this. I’d probably save it for a special gift for her birthday if I won :)

  62. Laura Dickson says

    My daughter has a doll we got from goodwill but her leg came off and we havent gotten her fixed it would be great just to be able to hand her a brand new one.

  63. says

    My daughter is 11 and is the sweetest girl ever. She’s got ADHD but she has a really big heart and I know she would LOVE this doll!

  64. says

    I read the American Girl books as a little girl and I hope to introduce them to MY little girl soon. I really appreciate that the girls in the books are strong, resourceful, and smart – not simply “pretty.”

  65. Karen says

    My old year 8 old daughter, deserves to win because she loves to help others, wether it’s her friends, family or others in our community. She is Kind, generous, brave and strong just like her favorite American Girl characters from the books.

  66. Dena says

    My daughters would love this. They deserve it not because they lost EVERYTHING in their bedrooms (including American Girl items) because of a storm a year ago but because of how they handled the loss and the rebuilding process during the last year. They were so brave and never complained.

  67. says

    What an awesome new program! My 6yo adores AG. We started with a Bitty Baby when she was 2. We’ve been to the Dallas store twice. She can hardly contain her excitement in there :)

  68. Kristi D says

    My 11 year old daughter loves American Girls! She and 3 of her friends (also deserving) have started a “Go Green” club. My father picks them up on Wednesday, during the summer and Sundays during school to work on their club. They have their own little garden in my dad’s back yard, they tend to. They have “fundraisers” like selling lemonade, or taking their produce to the kids farmers market. When they get money they take it to the local humane society or another chairty – I just love how into the environment they are!

  69. Sarah says

    I would love to win this and give it to my niece. She is a very special girl who is going through a hard time right now.

  70. judy brittle says

    My 7 year old granddaughter is an amazing little girl. She is always willing to help every child who needs help and will never allow her friends to treat others bad. She lets them know that its not very nice. She is my American Girl and I would love this for her.

  71. Amanda says

    I would *LOVE* to win this giveaway for my little girl! She is three, going to be four soon, and already loves playing with dolls! My favorite doll growing up was American Girl, and I am So excited about sharing American Girl with my little one! I can’t wait to play with them with her :) She is already such a ray of sunshine, and a very beautiful girl inside and out! Thank you for the great giveaway! Amanda
    amanda31gifts (at) gmail (dot) com

  72. says

    I always wanted an American Doll when I was a little girl. I would love to give one to my daughter. She is such a sweetheart. She is so helpful taking care of her little brother. She loves to share her toys, help mommy around the house, and play with her cousins. She loves dolls too. :)

  73. Daisy says

    I am entering for my little niece, Joy, who has been through a lot in her short life and still stands strong, willing to help out anyone in need by donating toys and clothes to local charities and participating in fundraisers all year round. She also loves doing volunteer work at local animal shelters and she’s really big on going green and helping out the environment as well. Her big brothers’ death and her parents’ divorce has left her scarred (perhaps forever), emotionally, but she refuses to let it bring her down into a pit of depression and marches forward like the little trooper she is. Her brother died in a terrible car crash a couple of years ago and her parents’ decided to divorce shortly after. She might be young, but she is a very strong little girl with one of the biggest hearts I know, always willing to help out her community and environment in any way she can. She’s always dreamed of having her very own American Girl doll to hold and love, but because of the fact that their such expensive dolls, no one has been able to buy one for her. Her love for the dolls began after she started reading the American Girl doll books, which helped her cope through the hard times she was facing by allowing her to escape the “real world” for a while. It would be a blessing if I could win this for her and surprise her with one, I just know her little heart would fill with happiness if I did.

    Thanks for this wonderful opportunity and God bless! :)

  74. jamie says

    The girl I would like to nominate has a huge heart of gold. She enjoys helping and playing with the younger kids at the child care center. She would drop anything to help someone. Through her Girl Scouts group and her 4-H group she has had the chance to reach out to others in our community and learn how amazing it is to help others. Her interests include music, horses, books, and making movies. She is a beautiful person and I am very proud to call her my daughter.

  75. Ryan says

    I would like to nominate my 6 year old. She is always drawing me pictures and doing thoughtful things for me. When I found out I couldn’t have wheat, she went wheat free to (for a couple days) to support me! What a kind girl!

  76. joyce proctor says

    My daughter would love this! Me too! I love the matching outfits and all the great accessories. The doll would be something we could both enjoy!

  77. Mary-Frances C. says

    This would be such a great gift for my daughter. She has been a great big sister to her little sisters, and always willing to play with them. I can never find a doll that looks just like her, and this would be a great opportunity.

  78. Becky M says

    My niece would love to have one of these dolls… she is sweet and caring and always looks out for her cousins!

  79. says

    I have 3 girls that bless my life and they just happen to be my children. There was a time I worried about being a mom to girls but I am absolutely in love with them! They not only make me smile and laugh but they light up my heart every single day. :)

  80. Taylor says

    My daughter deserves to win because she is helpful and sweet to everyone. She has a big smile and a bigger heart. She likes to play with American Girl dolls.

  81. Deanna says

    My daughters would LOVE an American Girl Doll and considering how uneventful their summer has been so far, I believe they deserve one. 😉

  82. Kerrie mayans says

    I would love to win one of these for my daughter who is 8 and like a second mother to my 1.5 year old daughter.

  83. Julia says

    I wish that my daughter Destenie could win the American girl doll. Because me and my husband recently got devorced. He told her he would get her one but he never did. She was heartbroken.I know if she won she would be happy again.

Leave a Reply

Your email address will not be published. Required fields are marked *